'We kicked! We screamed! We dragged our feet!' - instituting desktop publishing in business

Communication World, Nov, 1989 by Marcia Hoeck

It was evident that we all still have a lot of questions. While we may have only scratched the surface, we wanted to let our clients know what we and our typesetter had learned, as well as how we intend to use desktop, so that everyone can work more efficiently together.

We got a great response from our workshop, and discovered some real common sense rules to go by. We also think that our clients understand the process a little bit better, will call the next time they have questions and maybe even H.A! and Type House for new or different kinds of work.

One thing is for sure. Our clients know that we'll investigate the best design and production solution for any problems that they may be facing now, taking budget, timing and individual constraints into consideration. And that may or may not include desktop publishing.

The Best of Both Worlds

Our goal as a graphic design studio is to produce quality work in the areas of communication project design, support and management. This includes being able to meet tight deadlines and work within the client's budget.

We've found that desktop publishing, when combined with our own individual approach to design, is a great tool that can help us to be more flexible in accomplishing that goal.

And, by dragging our feet and continuing to question every step along the way, we feel confident that we're giving our clients our best.

Marcia Hoeck is owner/president, Hoeck Associates, Inc., Sylvania, Ohio