Business Services Industry
How to talk about technology
Communication World, April, 1995 by Mark Frey
Effective cyber marketing requires companies to emphasize information first, selling second. Research also uncovered the value of the three-dimensional marketing strategy that focuses on 1) getting new customers, 2) selling new products or services to existing customers and 3) providing more effective customer service and support.
Mike Frey teaches communication at Santa Rosa College, Calif., and is owner of Vox Communications, San Francisco.
COPYRIGHT 1995 International Association of Business Communicators
COPYRIGHT 2008 Gale, Cengage Learning
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