2001 ASTD International Conference & Exposition Selected for International Buyers Program

Training & Development, Dec, 2000 by Deborah A. F. Koehle

The U.S. Department of Commerce has identified the 2001 ASTD International Conference & Exposition (to be held June 2-7 in Orlando, Florida) as one of the top 28 trade shows in the United States for inclusion in its International Buyers Program. The department will now promote ASTD 2001 worldwide through a network of embassies, consulates, and commercial centers.

Inclusion in the program greatly enhances the event's visibility outside the United States. As an IBP event, the conference and exhibition will receive numerous special services. For example, commercial specialists at U.S. embassies and consulates conduct intensive promotion campaigns for each International Buyer Program event, selecting qualified buyers, representatives, and distributors from all over the world to attend each IBP show. In addition, IBP shows offer practical, hands-on exporting assistance to U.S. companies exhibiting at the show, including export counseling, marketing analysis, and matchmaking services.