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Diageo Supports Initiative to Combat Drunk Driving and Underage Drinking in California

PR Newswire, April 28, 2008

Survivor Speaks to Students Alongside Congresswoman Lois Capps

NIPOMO, Calif., April 28 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to support Brandon Silveria in his efforts to combat drunk driving. Silveria, who survived a drunk driving crash when he was a teen, spoke alongside Congresswoman Lois Capps (D), to students today at Nipomo High School about his experience. Brandon travels around the country telling his story under the auspices of The Century Council, a nonprofit organization funded by some of the nation's leading distillers.

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Brandon Silveria was 17 when he endured a three-week coma due to a drunk driving crash. Since his rehabilitation, Silveria has devoted himself to speaking about his experience and encouraging people under the legal drinking age to make the right decisions about alcohol. Although his speech has been permanently impaired, Silveria's presentation delivers a resounding message on the dangers of underage drinking and drunk driving and has captivated audiences across the country.

"As we head into graduation and prom season, our hope is that Brandon's message will remind students about the dangers of underage drinking and help save lives," said Amy Elliott, Senior Director of State Government Relations, Diageo North America. "We want to encourage parents, teachers and other adults to talk to kids about making smart and safe decisions when it comes to alcohol."

Research commissioned by The Century Council reveals that 65 percent of underage youth who drink obtain alcohol from family and friends. Only 7 percent of youth report that they obtained alcohol from retailers who failed to check for identification.

Diageo is a founding member and major supporter of The Century Council, an organization committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," "We Don't Serve Teens" and "Cops in Shops." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com/.

Celebrating life, every day, everywhere, responsibly.

CONTACT: Rachel Rosenblatt, FD, +1-212-850-5697, for Diageo

Web site: http://www.diageo.com/

Diageo Supports Initiative to Combat Drunk Driving and Underage Drinking in California

PR Newswire, April 28, 2008

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