Internet Broadcasting Launches 'NowLocal' Application for iPhone App Store Offering Local News Aggregation

App Automatically Detects User Location, Provides Updated Feed of Local Stories from Thousands of News Sources

SAINT PAUL, Minn., July 10 /PRNewswire/ -- Internet Broadcasting Systems, the leading local Internet solution provider for broadcast publishers, today announced the launch of the NowLocal application for iPhone users, a local news aggregation tool that automatically detects the user's location and provides a feed of local stories from thousands of news sources. As a user changes location, NowLocal automatically updates the feed of stories based on their new location, providing hyper-local news results down to the zip code level.

"As consumers shift their behavior and use more mobile devices and services, we want to continue to provide the best tools for them to find the news and information they need," said Mike Potter, Director of New Product Innovation for Internet Broadcasting. "NowLocal is another example of the broad range of products and services that we plan to offer to publishers, advertisers and consumers."

The application marks IB's first foray into consumer software applications. It will be available for download free of charge from Apple's iPhone App Store. Among the features of NowLocal's iPhone application:

-- Opt-in location-based news aggregation that provides a feed of relevant local stories based on the user's current location.

-- Automatically updates as the user moves to provide hyper-local news results down to the zip code level.

-- Thousands of leading news sources ranging from newspapers to television stations, cable outlets, local publications, blogs, and web sites in every domestic media market.

-- One-click ability to mark favorites and share interesting stories with friends or family.

-- A clean interface matching the look and feel of other iPhone applications and services.

The NowLocal application will soon be available through the Apple iPhone App Store. For a short video demo of NowLocal, please visit http://www.nowlocal.com/iphone.

ABOUT INTERNET BROADCASTING

Established in 1996, IB is a leading local media network that builds powerful solutions -- products, content, and services -- that make it easier for publishers and advertisers to reach engaged audiences in relevant environments.

Partnerships with CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, and Post-Newsweek Stations among others contribute to our reach and success. In May 2008, the IB Local Network is comprised of over 47.7MM unique visitors and ranked 42nd according to the comScore Media Metrix Ad Focus ranking.

Headquartered in St. Paul, MN with additional offices in New York, Chicago, San Francisco, Los Angeles, Denver, and Atlanta, every member of the IB community is committed to innovating for the next era of the Internet. For more information, visit http://www.ibsys.com/.

  FOR FURTHER INFORMATION, PLEASE CONTACT:
  Ayme M. Yaiser
  VP Strategic Marketing & Communication
  Internet Broadcasting
  646.562.5908

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

CONTACT: Ayme M. Yaiser, VP Strategic Marketing & Communication of Internet Broadcasting, +1-646-562-5908

Web site: http://www.ibsys.com/ http://www.nowlocal.com/iphone

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