Artie-Lange.com Chooses BOOMj, Inc.'s I-Supply Social Shopping Platform to Power E-Commerce Store

HENDERSON, Nev., July 15 /PRNewswire-FirstCall/ -- BOOMj, Inc. (BULLETIN BOARD: BOMJ) (http://www.boomj.com/), the parent company of http://www.boomj.com/ -- the leading social network, niche portal and e-commerce destination for Baby Boomers and adults over the age of 35 -- today announced that UVU Networks has selected BOOMj's I-Supply e-commerce platform to integrate social shopping across its Artie-Lange.com digital property. UVU Networks will use BOOMj's I-Supply platform to give fans of Artie-Lange access to one of the most diverse and complete libraries of comedy and entertainment related products online.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070131/BOOMJLOGO)

The BOOMj I-supply platform enables http://www.artie-lange.com/ to give their users access to a broad array of products and to grow the Artie-Lange.com property through social shopping features. BOOMj's I-Supply platform gives the Artie-Lange site a virtually limitless inventory by allowing simple integration of BOOMj's over 1.5 million products directly into the Artie Lang website.

I-Supply offers fully customizable storefronts and product mixes from BOOMj's over 1.5 million products and includes a range of widgets, ratings and commenting functionalities. The robust I-Supply API allows customers to easily customize their e-commerce store to the needs of their distinct audience and is easy to configure and integrate.

"Artie-Lange.com is quickly becoming one of the premier comedy websites on the Internet. The BOOMj I-Supply platform adds to this great site and gives Artie fans access to the best prices on almost every imaginable comedy and entertainment related product," said Wendy Johnson, president of BOOMj, Inc. "We are excited that they chose BOOMj's I-Supply platform to integrate social shopping and e-commerce. It adds a dynamic utility to Artie-Lange.com and creates a substantial additional revenue stream for them as well."

About Artie-Lange.com

ARTIE LANGE is one of today's most established comedians and entertainers and has appeared in a string of feature films including, New Line's The Bachelor, Lost and Found, Mystery Men, and The Fourth Floor. Artie has also had supporting roles in the DreamWorks feature film Old School, starring Luke Wilson, Vince Vaughn and Will Ferrell, as well as, New Line Cinema's Elf, also starring Ferrell. He was a series regular on Norm on ABC and in October of 2001 he became a regular member of The Howard Stern Show and can now be heard every day on Sirius Satellite radio.

About BOOMj, Inc.

BOOMj, Inc. (OTCBB: BOMJ, http://www.boomj.com/) is the parent company of BOOMj.com, the leading social network, niche portal and e-commerce destination for Baby Boomers and adults over the age of 35. BOOMj I-Supply is a division of BOOMj, Inc. and enables online properties to easily integrate comprehensive e-commerce solutions into their existing site. The BOOMj I-Supply platform allows for fully customizable storefronts and product mixes from BOOMj's over 1.5 million products and is easily configured and integrated into any website. To learn more please visit http://www.boomj.com/

Safe Harbor Statement:

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting BOOMj's operations, markets, products and prices and other factors discussed in the Company's various filings with the Securities and Exchange Commission.

CONTACT: Stephanie Packard of BOOMj, Inc., +1-949-679-7000, Stephanie@boomj.com

Web site: http://www.boomj.com/ http://www.artie-lange.com/

COPYRIGHT 2008 PR Newswire Association LLC
COPYRIGHT 2008 Gale, Cengage Learning