MENSA National Conference to Feature Marketing Strategist Maggie Jessup

Fame 101: Smart's Just the Start in Personal Brand Strategy

DENVER, July 3 /PRNewswire/ -- Award winning journalist turned publicity maven Maggie Jessup is slated to speak at MENSA's 2008 Annual Gathering in Denver on July 4 at 5:00 PM.

Attendees will get an insider's look at Fame and the marketing, publicity, and brand strategy involved in building a celebrity platform in any field. Jessup's proprietary process for creating and monetizing celebrity has propelled candidates, entertainers, doctors, lawyers, authors, tech gurus, entrepreneurs, and others to the top strata of their respective fields.

"Publicity and strategic branding can really enhance the professional efforts of anyone who has something remarkable going on," said Jessup. "And by definition, Mensans are extraordinary in their potential and therefore can be amazingly well served by an exceptional personal brand strategy."

Jessup, a former investigative reporter with the Atlanta Journal Constitution and thereafter the Houston Chronicle, heads Platform Strategy, a boutique brand strategy and publicity firm based in Vancouver, Washington with clients throughout the United States.

MENSA is a 100,000 member worldwide organization with membership limited to people in the top single percentile of IQs as measured by MENSA testing. American MENSA's Annual Gathering invites eligible best selling authors, scientists, industry notables, and those considered leaders in the Newest Thinking of their profession to address the estimated 1800 attendees.

Media Contact: jay@platformstrategy.com or 360.909.0527

About Maggie Jessup: Maggie is a best selling author and chief executive officer of Platform Strategy, an emerging leader in the art of harnessing the power of publicity, brand strategy, social media, and marketing to deliver remarkable personal or corporate success. A sought after speaker at business and trade events, Maggie is on the board of the Just Yell Fire non-profit, produced one of the top 10 most-downloaded films of 2007, and serves as strategic advisor to many Leading Voices of business, entertainment, and publishing.

CONTACT: Platform Strategy, +1-360-909-0527, jay@platformstrategy.com

Web site: http://www.platformstrategy.com/

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