General Mills Selects DemandTec Trade Planning & Optimization

SAN CARLOS, Calif., July 8 /PRNewswire-FirstCall/ -- DemandTec, Inc. , a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that General Mills , one of the country's largest manufacturers and marketers of consumer foods products, has selected DemandTec Trade Planning & Optimization(TM). General Mills will use DemandTec's Software-as-a-Service applications and analytical services to help shape its pricing and promotion strategies.

"We are committed to delivering insights and action plans to help our business teams optimize trade planning and improve overall category performance," said Lohr LeSueur, vice president of Trade Marketing for General Mills. "We fully expect DemandTec Trade Planning & Optimization to help us meet these important business objectives."

DemandTec Trade Planning & Optimization helps customers gain a superior understanding of consumer behavior at the store shelf, predict the impact of changes in price and promotions, and uncover the deeper business insights that help influence and shape pricing and promotion strategies.

"General Mills is a marquee company and a great performer in the food industry. We are honored that they have chosen DemandTec to advance their mission-critical promotion optimization objectives. This further validates DemandTec's commitment to the consumer products industry -- delivering insights that are easily and readily usable to support brand objectives and improve overall company performance," said Dan Fishback, president and CEO of DemandTec.

About DemandTec

DemandTec enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than one million trade deals. For more information, please visit http://www.demandtec.com/.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the effectiveness of DemandTec's products and solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Trade Planning & Optimization and DemandTec TradePoint Network are trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

CONTACT: Cassandra Moren of DemandTec, Inc., +1-650-226-4690, cassandra.moren@demandtec.com; or investors, Michael Kern of ICR, +1-617-956-6731, michael.kern@icrinc.com, for DemandTec, Inc.

Web site: http://www.demandtec.com/

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