Alcopops Will be Taxed as Distilled Spirits

Advocates Scold Diageo For Threatening Lawsuit

California regulators lead the way as Maryland falls behind

SAN RAFAEL, Calif., June 12 /PRNewswire/ -- Marin Institute, the alcohol industry watchdog, applauded the California Office of Administrative Law (OAL) today for their final approval of the California Board of Equalization's (BOE) history-making decision to tax alcopops as distilled spirits, not beer.

As a member of the California Coalition on Alcopops and Youth, a collaboration of youth, community, policy, people of color and consumer organizations, Marin Institute participated in a year-long campaign to convince the BOE to correct the tax on alcopops, at $3.30 per gallon, instead of the current beer tax rate of $.20 per gallon. The tax correction will take effect October 1, 2008. Alcopops are called "flavored malted beverages" by the alcohol industry.

According to California law the beverages should be taxed at the higher rate because they fall under the category of distilled spirits. As distilled spirits their cost will increase, and their attractiveness and availability to youth will decrease. This has been proven in country after country where the beverages are sold.

"For years, Big Alcohol has fraudulently evaded proper taxation on these products. Now, both the state and our youth will benefit," said Bruce Livingston, executive director of Marin Institute.

California, Utah and Maine regulators and legislators have now corrected the tax rate on alcopops, while Maryland and several other smaller states have permanently declared that alcopops are beer, under intense lobbying by Diageo and other producers.

A Marin Institute report detailed the costs of alcopops consumption among underage youth in California. The study estimated that alcopops cost California $1.25 billion and cause 60 deaths annually. With the new tax in place, the lives of 21 youth could be saved. The new tax is expected to reduce underage alcopop consumption in the state by 35 percent, resulting in a cost savings of $437 million. Diageo and the Flavored Malt Beverage Coalition threatened a law suit against the tax correction two days ago. As Diageo is the company behind the leading alcopops brand, Smirnoff Ice, it has much to gain by continuing the old, fraudulent taxation of alcopops as beer.

Diageo and the Flavored Malt Beverage Coalition threatened a law suit against the tax correction two days ago. As Diageo is the company behind the leading alcopops brand, Smirnoff Ice, it has much to gain by continuing the old, fraudulent taxation of alcopops as beer.

"Diageo is still trying to protect their old, fraudulent tax rate on Smirnoff Ice, at a rate that allows kids to buy their product," added Livingston. "Any court delays by Diageo will keep Smirnoff Ice prices low, and harm and sometimes kill the youth of California."

  Contact:  Michael Scippa 415/257-2490

 Marin Institute is an alcohol industry watchdog based in San Rafael, CA.
                          http://www.marininstitute.org/
                               415 456-5692

CONTACT: Michael Scippa of Marin Institute, +1-415-257-2490

Web site: http://marininstitute.org/

COPYRIGHT 2008 PR Newswire Association LLC
COPYRIGHT 2008 Gale, Cengage Learning