Video: Broadchoice Delivers First On-Demand Web Platform to Build Corporate Communities and Increase Marketing Effectiveness

New Broadchoice Web Platform Integrates Social Networking, Web Content, Marketing Campaigns, and Dynamic Analytics for $1 per Registered User

SAN MATEO, Calif., May 19 /PRNewswire/ -- Taking the guesswork and waste out of online marketing, Broadchoice today introduced a new on-demand platform that enables marketing professionals to continually improve the effectiveness of online initiatives based on the behavior and preferences of the target customers, partners, and prospects who use them. The Broadchoice Web Platform(TM) is the first solution to fully engage "community will" into web- based marketing by integrating metrics and analytics of actual target customer interaction through the Broadchoice Engagement Engine(TM). A company's customers, partners and employees can connect with each other through the Broadchoice platform to collaborate and share content. The Broadchoice platform is the only solution on the market that can be deployed within an hour, making it easy to build and manage websites with Web 2.0 functionality.

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  Key features and benefits of the Broadchoice Web Platform:

  --  Enables self-provisioned on-demand service at an innovative price of
      $1 per active registered user, regardless of the number of sites
      created or the amount of Web content deployed

  --  Radically simplifies marketing and sales departments' ability to
      develop and launch online programs to collaborate with their corporate
      community -- customers, partners, and prospects -- in unique,
      personalized environments

  --  Delivers seamless integration of traditional marketing content and
      campaigns with Web 2.0 applications such as blogs, content rating,
      idea exchanges, forums, and wikis, eliminating the need for
      multiple-vendor solutions

  --  Optimizes the marketing value-chain with dynamic metrics that show at
      a glance which marketing campaigns, messages, and offers are most
      effective and allows companies to eliminate programs that are not
      working

  --  Interfaces with existing customer relationship management (CRM) and
      sales automation systems, so marketing-generated leads can easily fill
      the sales pipeline

  --  Scales to support organizations from the startup entrepreneur to the
      Fortune 2000 business

"The holy grail for most marketing professionals is to know what prospective customers really think and which campaigns are working," said Steve Asche, senior marketing director, Trapeze Networks(R). "Trapeze has conducted more than 100 separate online marketing campaigns using Broadchoice in the past 16 months. We can identify what works quickly and find ways to improve on even the best campaign ideas. We also have been able to promote our NonStop wireless message to deliver a huge number of qualified leads to our sales organization. Our leads are dropped directly into Salesforce.com for big efficiency gains. And we've done all this with a lean marketing staff."

Easy, Cost-Effective, and On-Demand

The Broadchoice Web Platform is an online resource for internal, outbound, and channel marketing professionals to quickly create, deploy, manage, and optimize a host of Web marketing programs across all their communities of interest. In addition, the Broadchoice platform allows businesses to engage partners, customers, influencers -- their entire corporate community -- collaboratively in the creation of additional content.

The Broadchoice platform is completely self-provisioned. Within seconds of establishing a free account, marketing professionals can draw from the quick- start library to create new Web sites, partner portals, or campaign landing pages; personalize the site to reflect their own brand; and dynamically add widgets, social media, navigation, content, and structure.

The Broadchoice Engagement Engine is the heart of the Web Platform. It drives the integration of content, campaigns, applications, and communities; provides centralized policy management and metrics; and provides unified tracking of third-party interactions and behavior at the user, group, or community levels.

Using open APIs, the Broadchoice platform can natively connect to an array of Web application services, customer care databases, and Web 2.0 applications. The Broadchoice Engagement Engine makes the integration of these disparate elements transparent and supports single sign-on for all services. As customers, partners, and prospects register to use sites and programs developed in the platform, the engagement engine enforces the appropriate usage and experience policies, based on user identity. Registered users can rate and bookmark content that appeals to them and provide online commentary, so that businesses can see immediately what content is most successful and where adjustments are required. The engagement engine captures this information and other behavioral data in an integrated database to support ROI analysis and also provides a wide range of options for analyzing and displaying ROI data.