The Karcher Group Changes Its Web Address to TKG.com

NORTH CANTON, Ohio, May 2 /PRNewswire/ -- After 10 years of flourishing as a web development and marketing firm, The Karcher Group has done something seemingly irrational to its employees and the community at large. No, they're not closing their doors. It's even more drastic: The Karcher Group (TKG) is changing its web address to a three-letter domain, http://www.tkg.com/.

Despite working faithfully over the last decade to build its brand, reputation and search engine rankings through its domain, TKG decided to make the switch because of the simplicity, ease of recognition, and increased branding possibilities of a three letter domain. Plus, the new domain will eliminate the countless misspellings of the name Karcher.

"We're thinking of it as a 10th anniversary present to ourselves," said Geoff Karcher, president of The Karcher Group. "We've been watching this domain for a long time, and when the opportunity to obtain it came along, it was just too good to pass up, despite the short-term challenges it presents for our search engine optimization team."

Karcher is referring to the fact that, by switching to a new domain, TKG has to rebuild most of its coveted rankings in Google and other search engines. "This is a major undertaking that will put our skills to the test to maintain all we have established in the last decade, but we can handle it," he added.

In typical TKG style, however, Karcher plans to make this as fun and educational as possible. Over the next few months, TKG will be documenting the impact of the domain change on a new blog located at http://www.tkg.com/tkgseoblog. Karcher hopes the blog will become the most comprehensive case study available on the topic and serve as a guide to businesses who may be considering a similar move.

The old domain, http://www.thekarchergroup.com/, will continue to function, redirecting visitors to http://www.tkg.com/.

The Karcher Group provides web development services, ecommerce solutions, hosting, as well as advanced search engine marketing strategies to Web site owners. Located in North Canton, Ohio, The Karcher Group combines design, talent and technology with extraordinary customer service. For more information, please call 1-800-310-0317 or visit http://www.tkg.com/.

  Contact:

  Collyn Floyd
  collyn@tkg.com
  800.310.0317

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

CONTACT: Collyn Floyd of The Karcher Group, +1-800-310-0317, collyn@tkg.com

Web site: http://www.tkg.com/ http://www.thekarchergroup.com/

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