NEW Logo at LANL

New Mexico Business Journal, Oct, 2001

Los Alamos National Laboratory has unveiled a new logo that's supposed to unify the sprawling facility around a single look, symbolizing a single mission. Director John Browne says the Lab really had no official logo with a clear and consistent graphic identifier. Indeed, over the years various lab components had adopted a varied assortment of graphic tricks like bridges, pine cones, mountain scenes, lasers, equations and, of course, spinning atoms.

The new logo keeps the atom decked out in blue and gold, the colors of the University of California, which operates the Lab. Los Alamos residents may like the very large "Los Alamos" part of the logo. "National Laboratory" appears in teeny-tiny type.