Pilgrim's Pride to Introduce Healthy Chicken Products for Kids in Publix Stores

Food & Beverage Close-Up, Jan 22, 2007

FOOD AND BEVERAGE CLOSE-UP-22 January 2007-Pilgrim's Pride to Introduce Healthy Chicken Products for Kids in Publix Stores(C)2007 - CloseUpMedia - newsdesk@closeupmedia.com

Chicken company Pilgrim's Pride is introducing its EatWellStayHealthy Kids line of baked and breaded chicken products in nearly 900 Publix Super Markets in Florida, Georgia, South Carolina, Alabama and Tennessee next month.

EatWellStayHealthy Kids Breaded Chicken Breast Nuggets and Breaded Popcorn Chicken are the first to feature the USDA-regulated word "healthy" on the packaging. Both products are made from whole-muscle chicken breast and contain zero trans fats, with less than half the calories, half the carbohydrates and 80 percent less fat per serving than the leading national brand, the company said. They also are certified by the American Heart Association (AHA) with its "heart check-mark" seal of approval and approved for Child Nutrition Labeling, a voluntary federal labeling program for the USDA's Child Nutrition Programs.

EatWellStayHealthy Kids is an extension of the EatWellStayHealthy line of products introduced by Pilgrim's Pride in 2005. Both product lines will be available in Publix stores in February.

The EatWellStayHealthy Kids product line will be available in more than 3,000 retail locations nationally by the end of February. On Sunday, January 21, Pilgrim's Pride placed more than 47 million Free- Standing Insert (FSI) coupons, redeemable for any Pilgrim's Pride chicken product, in newspapers nationwide, the company noted in a release.

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