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Industry: Email Alert RSS FeedBurger King Goes Green with Kids Meal Packaging
Food & Beverage Close-Up, April 20, 2008
FOOD AND BEVERAGE CLOSE-UP-20 April 2008-Burger King Goes Green with Kids Meal Packaging(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
Burger King announced a green makeover of Kids Meals packaging in the U.S.
The company stated that beginning in July, Kids Meals will be packaged in bags made from 100 percent recycled materials. In addition, the beverage cups ordered with Kids Meals will be made from 10 percent recycled materials. The new packaging will feature information on recycling and other steps kids can take to make a positive impact on the environment.
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"We're taking advantage of our ability to move quickly to introduce 100 percent recycled bags and improve the profile of our cups," said Brian Gies, vice president of marketing impact for Burger King. "Burger King Corp. is always looking for ways to reduce waste and promote sustainability. Our recycling efforts will be one part of our corporate social responsibility program that is currently under development. We are happy to take this positive step to help preserve the environment."
((Comments on this story may be sent to newsdesk@closeupmedia.com))
((Distributed via M2 Communications Ltd - http://www.m2.com))
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