Safeway Launches Disabilities Awareness Campaign

Food & Beverage Close-Up,  April 20, 2008  

Tags: disability, Safeway Plc.

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FOOD AND BEVERAGE CLOSE-UP-20 April 2008-Safeway Launches Disabilities Awareness Campaign(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Safeway announced that it has launched a month-long fundraising and awareness campaign that the company said will bring new hope and opportunities to thousands of people who live with disabilities.

Through a partnership with Easter Seals and Special Olympics, the company announced it will raise millions of dollars this year to fund critical regional rehabilitation services and autism programs, provide job training grants, and adopt athletes so they can participate in Special Olympics games throughout the country.

"While we've designated the month of April to raise funds for Easter Seals and Special Olympics, we are most proud of our year-round efforts to bring abilities back to the lives of the disabled," said Public and Government Affairs Director, Cherie Myers. "We are proud to say that some of our most loyal and dependable employees are those with a disability. They give new meaning to a commitment to excellence and are so grateful for the independence a job at Safeway adds to their life."Each year Safeway dedicates April and August to bringing awareness to helping people with disabilities by raising funds at the more than 1,700 Safeway, Vons, Pavilions, Dominick's, Carrs, Randalls, Tom Thumb, and Genuardi's stores in the United States and Canada. With one in five people living with a disability, Safeway has reached millions of customers through public service messages and raised nearly $100 million to support organizations such as Easter Seals, the Muscular Dystrophy Association, Augie's Quest, and Special Olympics.

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