Dippin' Dots Names Sweepstakes Winners

Food & Beverage Close-Up, August 24, 2008

FOOD AND BEVERAGE CLOSE-UP-24 August 2008-Dippin' Dots Names Sweepstakes Winners(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Dippin' Dots, known for its beaded ice cream, has announced the winners of its "Journey to the Center of the Earth" sweepstakes in conjunction with the New Line Cinema and Warner Brothers feature film released earlier this summer.

The company said the Grand Prize winner is Kayleigh Daniels of Bellevue, Washington. Kayleigh, along with her parents and younger sister, will soon be boarding an Iceland Air flight to Reykjavik.

"My whole family is so excited," said Daniels. "Visiting Iceland and seeing where the movie was filmed will be a fantastic adventure."

The trip includes airfare, hotels and even a special 4x4 vehicle tour to visit some of the locations.

Other prizes awarded during the six-week promotion included Dippin' Dots Party Packs which were shipped to the winners' homes, official movie posters and tickets to see the film. Weekly winners were Alexis Guay of North Tonawanda, NY, Howard Steeley of Olympia, WA, Aaron Richardson of San Antonio, TX, Delena Lee of Raymond, MS, Andrew Biggs of Queen Creek, AZ and Travis Tharp of New York, NY.

The Dippin' Dots "Journey to the Center of the Earth" sweepstakes and promotional tie-in was created and executed by matrixx, a branded entertainment company. Special movie posters and in-store signage were designed and displayed in participating Dippin' Dots locations.

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