Hansen Natural Inks Mexican Distribution Deal with Grupo Jumex Sub

Food & Beverage Close-Up, Dec 19, 2008

FOOD AND BEVERAGE CLOSE-UP-19 December 2008-Hansen Natural Inks Mexican Distribution Deal with Grupo Jumex Sub(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Hansen Natural announced that it has signed a distribution agreement with Comercializadora Eloro, a subsidiary of Grupo Jumex, for distribution of Monster Energy drinks throughout Mexico starting January 2009, excluding the Baja region and Sonora, where the current distribution arrangements will remain in place.

Rodney C. Sacks, Hansen's chairman and chief executive officer, said, "Grupo Jumex is a professionally managed beverage manufacturer and distributor, which directly distributes its leading juice brands throughout Mexico and Central America and controls an extensive direct distribution system and network throughout Mexico for its brands. We are delighted to be associated with Grupo Jumex and look forward to working together with their organization to expand distribution of and further develop sales of our Monster Energy drinks in Mexico.''

In connection with the transition, Hansen anticipates that it will make a termination payment in the first quarter of 2009 of approximately $5 to 6 million to the prior distributor, but which could be higher or lower. Hansen will receive a non-refundable contribution from Grupo Jumex covering a significant portion of the costs of termination.

Based in Corona, California, Hansen Natural markets and distributes Hansen's natural sodas, sparkling beverages, apple juice and juice blends, fruit juice smoothies, multi-vitamin juice drinks in aseptic packaging, iced teas, energy drinks, Junior Juice juices and water beverages, Blue Sky brand beverages, Monster Energy brand energy drinks, Monster Hitman energy shooters, Java Monster brand non-carbonated dairy based coffee drinks, Lost Energy brand energy drinks, Joker Mad Energy, Unbound Energy and Ace Energy brand energy drinks and Rumba, Samba and Tango brand energy juices.

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