Dunkin' Donuts Introduces Better-for-You DDSmart Menu

Food & Beverage Close-Up,  July 30, 2008  

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FOOD AND BEVERAGE CLOSE-UP-30 July 2008-Dunkin' Donuts Introduces Better-for-You DDSmart Menu(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Dunkin' Donuts has announced the launch of DDSmart, the brand's first menu of better-for-you options.

Labeled with a new logo, DDSmart menu items include both new and existing Dunkin' Donuts food and beverages that meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, fat, saturated fat or sodium than comparable fare; and/or contain ingredients that are nutritionally beneficial. DDSmart branded items will be available in all participating Dunkin' Donuts restaurants nationwide beginning in August.

A highlight of the DDSmart menu is Dunkin' Donuts' new Egg White Flatbread Sandwiches. Dunkin' Donuts said that it is the first national quick service restaurant chain to introduce egg white sandwiches. The DDSmart menu includes two varieties of this item: Turkey Sausage (featuring turkey sausage, spinach and reduced-fat mozzarella cheese) and Veggie (featuring peppers, onions, mushrooms and reduced-fat cheddar cheese). Both are under 300 calories, with nine grams of fat or less, and are served on wholesome toasted multigrain flatbread.

The company said the DDSmart menu includes several other food and beverage choices available all day, including:

-- Dunkin' Donuts' coffees, lattes and espressos, which can be enjoyed for 70 calories or less when using skim milk and a sugar substitute. Dunkin' Donuts coffee is available in eight flavors, all of which are sugar-free.

-- A Reduced Calorie Berry Smoothie, made with real fruit and low-fat yogurt, which is an excellent source of vitamin C and calcium and has 30 percent fewer calories and nearly 40 percent less sugar than a regular Dunkin' Donuts Smoothie.

-- Dunkin' Donuts' freshly brewed unsweetened iced tea. A cup is only five calories, and all flavors are sugar free.

-- Coffee Coolatta made with skim milk, which has zero grams of fat per serving.

-- Egg and Cheese, or Ham, Egg & Cheese sandwiches served on an English muffin at 350 calories or less.

-- Dunkin' Donuts' Multigrain Bagel, an excellent source of fiber, with eight grams of total fat per serving. Customers can top it off with Dunkin' Donuts' reduced fat flavored cream cheeses.

-- Dunkin' Donuts' Reduced Fat Blueberry Muffin.

According to Dunkin' Donuts President and Chief Brand Officer Will Kussell, DDSmart represents an important milestone for the brand. "Understanding what our busy, on-the-go customers want, and constantly innovating to meet those needs is the single biggest reason for our brand's growth and success. Both our customers and franchisees have told us they're looking for a greater breadth of menu choices that include better-for-you options, without compromising quality, taste and value. With DDSmart, we have enhanced our menu to ensure our restaurants offer great-tasting food and beverages that fit any customer's lifestyle," said Kussell.

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