The Economic Times Names Pizza Hut as Most Trusted Food Service Brand in India

Food & Beverage Close-Up, June 26, 2008

FOOD AND BEVERAGE CLOSE-UP-26 June 2008-The Economic Times Names Pizza Hut as Most Trusted Food Service Brand in India(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

The Economic Times annual survey of India s Most Trusted Brands named Pizza Hut as the "Most Trusted Food Service Brand" in India for the fourth year.

In addition, Pizza Hut is the only restaurant company to place in the Top 25 Service Brands list, the company noted. Pizza Hut India is part of Yum! Restaurants International, a division of Yum! Brands.

"India represents a huge opportunity for Yum! Brands," said Graham Allan, president, Yum! Restaurants International. "With an extremely large and young population in excess of 1.1 billion people, growing middle class and emerging economy, we are excited to continue to grow our brands in India. We are making a significant investment in India and are continuing to build an outstanding local team and put the infrastructure in place to capitalize in this large and rapidly growing market."

The Most Trusted Brands survey, which appeared in The Economic Times June 11 edition, ranks the brands that have earned the trust and loyalty of consumers across India. The survey, conducted by ACNielsen s ORG-MARG market research company, asked more than 8,000 participants, across different socio-economic, age, income and geographic backgrounds, various questions in order to determine each company s overall trust score about the brands that consumers believe provide quality, consistency and reassurance.

"We are honored to be named the most trusted food service brand in India," said Niren Chaudhary, managing director, Yum! Restaurants International India. "The ranking reflects how Pizza Hut enjoys a great reputation with Indian consumers and how we have successfully developed a strong infrastructure, highly skilled workforce and innovative menu that blends local tastes with international products. It is also a testament of our passionate franchisees and Customer Maniacs in our restaurants who help us provide the best experience and service to our customers every day."

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