Jillian Michaels / Waterfront Media and eDiets.com Ink Alliance

Food & Beverage Close-Up, May 19, 2008

FOOD AND BEVERAGE CLOSE-UP-19 May 2008-Jillian Michaels / Waterfront Media and eDiets.com Ink Alliance(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

eDiets.com, a provider of personalized nutrition, fitness and weight-loss programs, announced its partnership with national health and wellness expert Jillian Michaels of NBC's The Biggest Loser and Waterfront Media, an online health company and operator of Jillian Michaels Online.

Powered by eDiets, the new program distributes a co-branded meal plan for in-home delivery, called The Jillian Michaels Meal Delivery Plan. It is a comprehensive weight-loss program that features premium quality, freshly prepared meals and snacks in calorie-smart portions.

"Jillian is a beacon to those who are motivated to get into shape and live a healthier lifestyle," said eDiets.com President and Chief Executive Officer, Steve Rattner. "She has inspired millions of viewers with her tough love approach to getting fit and her high standards for healthy living and wellness are a natural fit with eDiets and Waterfront Medias' missions. This is a balanced partnership based on mutual philosophies and we're eager to grow it."

"I couldn't be more excited and proud of the program that eDiets and I have created," said Michaels. "They share my passion to provide people with powerful and cost effective solutions for living a happier healthier life."

The Jillian Michaels Meal Plan will feature more than 50 great-tasting, freshly prepared, no added preservatives, zero trans-fat, chef-created meals. All servings, which will consist of breakfast, lunch, dinner and a snack for each day, will make up the 7-day plan and will be packaged in an advanced "chill-fresh" cooler shipped directly to consumers homes via Federal-Express. The program becomes available in June.

To launch her new meal delivery plan, Michaels will be the lead guest-speaker at the eDiets Live! event in Fort Lauderdale, Florida on Saturday, June 7, where she will bring her strength-training secrets to attendees first-hand. Dr. Steven Pratt, an expert on the role of nutrition and lifestyle to prevent disease and author of the SuperFoods RX book series, will also be a featured speaker at the event.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed via M2 Communications Ltd - http://www.m2.com))