Smart Balance Introduces Butter Blend Sticks

Food & Beverage Close-Up,  May 21, 2008  

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FOOD AND BEVERAGE CLOSE-UP-21 May 2008-Smart Balance Introduces Butter Blend Sticks(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Smart Balance has launched Smart Balance Butter Blend Sticks in supermarkets nationwide.

The Butter Blend Sticks are 50 percent real butter and 50 percent Smart Balance Buttery Spread. The Smart Balance Butter Blend Sticks are offered in a convenient stick form, meeting consumer demand for a healthier and tasty alternative for use in cooking, baking and serving.

The company said that the Butter Blend Sticks make measuring for cooking and baking easy and are perfectly suited for the butter dish. Each quarter-pound stick offers the fresh-churned creamy flavor and cooking qualities of butter, but with 28 percent less saturated fat than butter and half the cholesterol, making them a better choice for health-conscious consumers, according to the company.

The new Smart Balance Butter Blend Sticks with Omega-3 also offer a way to add beneficial EPA/DHA and ALA Omega-3s fatty acids to meals, the company noted.

Smart Balance Butter Blend Sticks in a one-pound box are available in three varieties:

- Smart Balance Butter Blend Stick Regular- Smart Balance Butter Blend Stick Regular with Omega-3- Smart Balance Butter Blend Stick Unsalted with Omega-3

"The new Smart Balance Butter Blend Sticks provide the great flavor and qualities of butter, in a healthier form," said Greg Venner, executive vice president and chief consumer officer for Smart Balance. "From cookies and cakes to sauteed vegetables, healthier baking and cooking has never been tastier or more convenient."

The Butter Blend Stick is the newest Smart Balance product to carry The Best Life Seal of Approval. Bob Greene, Oprah's trainer, developed The Best Life program to support healthy eating habits for life.

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