Kraft Introducing Macaroni & Cheese Crackers

Food & Beverage Close-Up,  May 22, 2008  

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FOOD AND BEVERAGE CLOSE-UP-22 May 2008-Kraft Introducing Macaroni & Cheese Crackers(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Kraft announced a new snack with the taste of Macaroni and Cheese: Kraft Macaroni & Cheese Crackers.

The company stated that it took the cheesy taste of the classic "Blue Box" and baked it into a delicious, crispy, crunchy cracker made with real cheddar cheese. The cracker is even made in a classic elbow macaroni shape.

"We're excited to have transformed the cheesy taste everyone loves into a crunchy, delicious snack," said Sanford Fink, brand manager, Kraft Foods. "Now people can now enjoy Kraft Macaroni & Cheese Crackers anytime, anywhere ... whether it's on-the-go from activity to activity, as part of a packed lunch for school or a fun after-school snack."

Kraft Macaroni & Cheese Crackers come in three varieties including Cheddar, White Cheddar and Mild Cheddar. Each variety is made with real cheddar cheese. The crackers will be available in stores nationwide beginning this month.

Kraft Foods is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion.

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