The Tic Tac Brand Offers Free Music Downloads

Food & Beverage Close-Up, Nov 11, 2008

FOOD AND BEVERAGE CLOSE-UP-11 November 2008-The Tic Tac Brand Offers Free Music Downloads(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Tic Tac brand has launched a new Web site, TicTacPlayCHILL.com, where consumers can download four free "chill" songs, giving them an easy way to relax, regroup and enjoy "chill" music.

The company said the first 50,000 visitors to the Web site can choose four free downloads from up to 20 different "chill" songs. The site includes "chill" music from various genres, providing a little something for everyone including SONY BMG artists such as Aqualung, The Isley Brothers, Cyndi Lauper, Nina Simone, Pat Monahan and many more. This eclectic collection of music allows individuals to personalize their play list with songs that help them relax and feel less stressed. In addition, the first 1,000 visitors to the site also receive the added bonus of free Tic Tac CHILL mints.

"Everybody could use a break during the day, and soothing music can be just what you need to relax for a few minutes," said Tic Tac Brand Manager Jim Morris, of Ferrero. "Tic Tac CHILL mints deliver the fresh, clean and crisp taste that can help transport you to serenity. Pair that feeling with some chill music and you can take a quick 'getaway' any time, any day."

The new Tic Tac CHILL mints are the latest addition to the line of Tic Tac mints. Tic Tac CHILL mints are the first in the Tic Tac product portfolio to be entirely sugar free, sweetened with xylitol.

Tic Tac CHILL mints come in two flavors: cool and breezy Paradise Mint, and Exotic Cherry, with a touch of tangy, cherry sweetness. The new, larger-sized Tic Tac CHILL mints are available in a sleek dual-use pack that combines the familiar Tic Tac see-through package and flip top for convenient, on-the-go use with a new, wide slide-top opening for even easier one-handed access, the company noted in a release.

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