SkyPeople Fruit Juice Introduces New Fruit Vinegar Beverage Products

Food & Beverage Close-Up, Oct 22, 2008

FOOD AND BEVERAGE CLOSE-UP-22 October 2008-SkyPeople Fruit Juice Introduces New Fruit Vinegar Beverage Products(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

SkyPeople Fruit Juice, a processor and manufacturer of concentrated apple, kiwifruit, pear and other fruit juices and fruit products in the People's Republic of China, announced that it has officially launched production of mulberry vinegar and kiwifruit vinegar beverages at the company's Zhouzhi production base.SkyPeople is the first company to introduce production of mulberry vinegar and kiwifruit vinegar beverages in China. Until now, apple vinegar has been the only fruit vinegar beverage available in China's domestic market.

The demand for fruit vinegar beverages has been steadily growing in the international market since the mid 1990s, particularly among female consumers, due to their health benefits. Compared to traditional fruit juice beverages, fruit vinegar beverages contain more vitamins, amino acids, and essential minerals. Some fruit vinegar characteristics, such as acetic acid, lactic acid, amino acids, glycerol, and aldehyde have been shown to dilate blood vessels and improve blood circulation.

While the demand for fruit vinegar beverages has been increasing in China, the average per capita consumption of vinegar products, including cooking vinegar, vinegar-based health products, and fruit vinegar beverages, is only 0.19 kg per year, or roughly 11 percent and 14 percent of the consumption levels of Japan and the U.S., respectively.

"We are proud to be the first company to introduce mulberry vinegar and kiwifruit vinegar beverages to the Chinese market. As leading niche fruit juice producer in China, SkyPeople has always been dedicated to introducing high quality, healthy fruit juice and related products to consumers," said Yongke Xue, chief executive officer of SkyPeople. "As the fruit juice market continues to evolve, we are confident in our ability to develop new products which will satisfy consumer demands. What's more, we believe that our large and unique product range will set us apart from competitors and fuel sustained growth for SkyPeople."

((Comments on this story may be sent to newsdesk@closeupmedia.com))

((Distributed via M2 Communications Ltd - http://www.m2.com))