McDonald's Offers DreamWorks' 'Kung Fu Panda' Global Happy Meal

Food & Beverage Close-Up, June 8, 2009

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-McDonald's Offers DreamWorks' 'Kung Fu Panda' Global Happy Meal(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Celebrating the debut of McDonald's "Kung Fu Panda" Happy Meal promotion, McDonald's, DreamWorks Animation SKG and Conservation International are creating Panda-mania by inviting kids and families to a one-of-a-kind "Kung Fu Panda" party.

Beginning June 6 through July 3 at McDonald's restaurants in North America, and then rolling out across the globe, McDonald's "Kung Fu Panda" Happy Meal program features exclusive characters from DreamWorks Animation's upcoming "Kung Fu Panda" film. McDonald's young guests will receive one of eight "Kung Fu Panda" toys with the purchase of a Happy Meal at participating McDonald's restaurants, while supplies last. The eight action characters include Po the Panda, Master Shifu, snow leopard Tai Lung and the Furious Five, Tigress, Crane, Mantis, Viper and Monkey.

McDonald's continues the fun online at happymeal.com to encourage kids to get active and learn more about pandas and their environment. Fun panda animal facts are provided through the company's long- time alliance with Conservation International (CI). The online "Kung Fu Panda" party also offers kids the chance to become the ultimate Kung Fu master with online games, energetic offline activities and Kung Fu dance demonstrations.

"The McDonald's 'Kung Fu Panda' Happy Meal event is all about having fun," said Kathy Pyle, senior director of marketing, McDonald's USA. "We are excited to give kids the opportunity to recreate the adventures of Po and the Furious Five not only with this unique collection of Happy Meal toys, but by providing kids with an awesome online experience that is both entertaining and energizing."

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