Safeway Launches Events and Fundraising for Prostate Cancer Campaign

Food & Beverage Close-Up, June 8, 2009

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Safeway Launches Events and Fundraising for Prostate Cancer Campaign(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Safeway is kicking off its annual prostate cancer fundraising and awareness campaign this week.

The company said this marks the eighth consecutive year that Safeway has been raising awareness and funds for prostate cancer research. Since the effort began, the company has raised nearly $30 million for prostate cancer research at some of North America s top cancer centers.

The company has teamed with the Prostate Cancer Foundation, the world s largest philanthropic supporter of prostate cancer research, to distribute the funds. This year s campaign will focus on early detection and screening as a way to reduce mortality rates.

Prostate cancer survival improves dramatically with screenings and early detection, said Safeway Chairman, President and Chief Executive Officer Steve Burd. Our companywide public service campaign will extend that core message to a wide audience and save lives in the process. Safeway will reach consumers through a series of radio, print and in-store advertisements that will run during June. The company will hold media events to raise awareness, particularly surrounding Father s Day celebrations, in a number of their geographies throughout North America.

As they have done in years past during the month, Safeway noted, its U.S. and Canadian stores will provide customers with an opportunity to make donations at the checkstand when shopping at their local Safeway, Dominicks, Randalls/Tom Thumb, Genuardi s, Vons/Pavilions, Carrs or Pak n Save stores. In addition, many stores will conduct their own special fundraising events. Safeway said the money raised is donated directly to the PCF, which provides grants to teaching hospitals and cancer centers doing research. PCF has made grants in Safeway s name to comprehensive cancer centers in the company s operating areas including:

- Fred Hutchinson Cancer Center in Seattle- Johns Hopkins University in Baltimore- The University of California at San Francisco- M.D. Anderson Cancer Center in Houston- The University of British Columbia- Translational Genomics in Phoenix

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