Maui Wowi Hawaiian Inks New Master Franchise Pact with Dubai Enterprises

Food & Beverage Close-Up, June 8, 2009

FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Maui Wowi Hawaiian Inks New Master Franchise Pact with Dubai Enterprises(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Maui Wowi Hawaiian, a destination for authentic Hawaiian products on the mainland, announced it has expanded its worldwide corporate ohana

to the United Arab Emirates through the signing of a new master franchise agreement with Dubai Enterprises LLC.

The agreement extends the Maui Wowi Hawaiian brand to anew region of the globe and further strengthens the reach of one of the best-known smoothie, coffee and Hawaiian product franchises.

Dubai Enterprises, led by Partner and General Manager Yahya Almazrouei, is a diversified real estate development firm that also owns and operates franchises and distributorships in a number of industries. The company s restaurant interests are managed by Director of Operations Khaled Shokry. Shokry is a 20-year veteran of the food and beverage industry, with experience gained through leadership positions at Yum International and Fired Up, Inc.

Maui Wowi Hawaiian offers products and specialty beverages that will suit the changing tastes in the UAE. But even more, its unique and appealing personality, based on the charm of Hawaiian culture, makes it very exciting, said Shokry. We believe the flexibility of Maui Wowi Hawaiian a concept that has been proven to work in carts, in kiosks, as well as in fixed store locations will suit our company s expansion plans very well.

Dubai Enterprises intends to open its own chain of Maui Wowi retail outlets as well as to sell its own sub-franchises to entrepreneurs throughout the UAE. The first locations are anticipated to open on Sheikh Zayad Road in the heart of Dubai s business and hotel district, and in the Emirates Mall. Future locations under consideration include the Dubai Mall and Metro Dubai train stations.

Yahya Almazrouei, Khaled Shokry and the entire Dubai Enterprises team are an excellent fit for Maui Wowi Hawaiian. They understand and appreciate the appeal of our brand, and they see the potential of our concept in a region that is virtually exploding in economic activity, said Lisa Bolton, Director of International Operations for Maui Wowi Hawaiian. The ability for us to sign this master franchise in a new part of the world further demonstrates the cross-cultural power of the Aloha Spirit that is embodied in Maui Wowi Hawaiian.

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