GE Launches New 'Money Earth Rewards' Credit Card that Offsets GHG Emissions

Energy Resource, July 25, 2007

ENERGY RESOURCE-25 July 2007-GE Launches New 'Money Earth Rewards' Credit Card that Offsets GHG Emissions(C)2007 JeraOne - http://www.jeraone.com

GE today unveiled the first U.S. credit card dedicated to reducing cardholders' carbon emissions through greenhouse gas emission offsets.

The first consumer finance product in GE's ecomagination portfolio, the GE Money Earth Rewards Platinum MasterCard allows users to reduce their carbon footprint by automatically contributing up to one percent of their card purchases to buy greenhouse gas (GHG) emissions offsets.

By making Earth Rewards their primary card, GE said a typical consumer could earn enough rewards to offset a significant portion of their likely direct annual GHG emissions. The application process is 100 percent paperless, through MyEarthRewards.com.

"Earth Rewards cardholders will now have a new tool to complement the ways they are already reducing their emissions," said Tom Gentile, CMO, GE Money. "They can turn everyday purchases into extraordinary rewards. Users of the Earth Rewards Card can be sure that for every one dollar they spend, they are reducing greenhouse gas emissions and helping fight climate change."

All card rewards designated for GHG reduction projects will be accrued over the year. Each Earth Day (April 22), theRewards will be used to purchase and retire greenhouse gas emissions credits through GE AES Greenhouse Gas Services, a joint venture between GE Energy Financial Services and AES Corporation, which will identify and invest in projects that reduce greenhouse gas emissions.

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