Men Want TiVo(TM) More

Market Wire, August, 2004

Male heads-of-household are more likely than their female counterparts to buy a personal video recorder (PVR) over the next year, according to the upcoming report "Video-on-Demand and PVR: Analysis and Forecast" from Parks Associates. In a recent survey, 21% of male heads-of-household said they are likely to purchase a PVR in the next 12 months, compared with just 16% of female heads-of-household.

"Men are more inclined to buy new entertainment products and services," said John Barrett, director of research at Parks Associates. "For example, male heads-of-household are slightly more likely to subscribe to digital cable or use a video-on-demand service. Once women become familiar with such products and services, however, spending patterns change. Take DVD players, for example. Male headed-households are more likely to own a DVD player today but female-heads of households are more likely to buy one, simply because they are later adopters. We will likely see a similar trend with PVRs. Men will buy first, then women."

For more information about Parks Associates or "Video-on-Demand and PVR: Analysis & Forecasts," please visit http://www.parksassociates.com or contact sales@parksassociates.com or 972-490-1113.

About Parks Associates:

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS(TM) (in partnership with the Consumer Electronics Association) each year. http://www.parksassociates.com.

Contact: Elizabeth Parks Parks Associates 972-490-1113 Email: sales@parksassociates.com