Aptimus Introduces New EasyJoin(TM) Program: Web Sites of All Sizes Can Now Participate in the Highest Revenue per Impression Advertising Network

Aptimus, Inc. (OTC BB: APTM), the powerful performance-based advertising network, today announced the Aptimus EasyJoin(TM) program, a new self-service model that enables Web site publishers of all sizes to quickly and easily join the Aptimus Network. The Aptimus Network generates higher revenues per impression than any other advertising or affiliate network, providing Web sites a great opportunity for increasing revenue. With EasyJoin, Web site publishers can easily and quickly sign up and build their own Aptimus Network ad placements, leveraging Aptimus' powerful optimization system and strong base of national brand advertisers.

"We are excited to offer Web sites of all sizes easy access to our powerful advertising network," said Tim Choate, President and CEO of Aptimus, Inc. "Never before have Web publishers had access to such a powerful tool for maximizing their revenues while presenting offers of great interest to their Web site visitors."

At the core of the Aptimus Network is Dynamic Revenue Optimization(TM), a proprietary technology that automatically determines the best offers for each ad placement and maximizes response rates and revenues per impression. Aptimus far surpasses other ad networks and affiliate programs by continuously rotating over 100 offers from industry-leading marketers and automatically selecting the highest-performing offers for each placement. The average revenue per thousand impressions paid to web publishers for transaction-tied placements is often over $100, more than ten times that of other ad networks. This is without any effort required by web site publishers to select, negotiate, or test individual offers or creative.

Through EasyJoin, Web site publishers can sign up for participation in the Aptimus Network, build and modify placements, and view their results all electronically through the www.aptimus.com web site. Placements can be customized to match the look and feel of each Web site and can be placed on any transaction-related page, including site registrations, newsletter signups, downloads, and purchases. Publishers can choose a layout that best meets the needs of their site by determining the number of offers to present, number of columns, and the header image for each placement. In addition, robust and secure online reporting is updated every 15 minutes to give each publisher instant feedback on their results.

For Web Sites of All Sizes

With its strong base of clients, growing network of leading web sites, and the high performance of its Dynamic Revenue Optimization platform, Aptimus continues to offer a high value proposition to even the largest Web sites. With the addition of EasyJoin, Aptimus now offers a compelling proposition to even the smallest Web sites.

To Sign-Up

To become part of the EasyJoin program, Web publishers simply apply online at http://www.aptimus.com/easy_join.shtml.

About Aptimus, Inc.

Aptimus Inc. is a powerful performance-based advertising network. The Aptimus Network generates higher revenues per impression than any other advertising network by connecting advertisers and publishers to place the right offers in front of the right customers. At the core of the Aptimus Network is Dynamic Revenue Optimization(TM), a proprietary technology that creates a highly targeted marketing approach by automatically determining where consumers are most interested and most likely to respond to an offer and then increasing advertisement exposure in those places. Advertisers pay only for results, enabling them to refine their offers and meet their exact objectives. For Web site distribution partners, the Aptimus Network generates high revenues per impression while promoting strong offers from leading brands. Aptimus' current clients include many of the top 500 direct marketers, such as Procter & Gamble, Gevalia Coffee, Hewlett Packard, IBM, and The New York Times. Aptimus distribution partners include a broad cross-section of the Internet from CNET Networks to eDiets. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the OTCBB under the symbol APTM. More information on Aptimus is available at the Company's website at http://www.aptimus.com.

Media: Holly Nuss Public Relations 1-415-845-1095 hollyn@aptimus.com Investors: John Wade Chief Financial Officer Aptimus, Inc. 1-415-896-2123, ext. 245 john.wade@aptimus.com