Geosign and Experian Enter Into Marketing Agreement

Market Wire, August, 2004

Geosign Corporation (www.geosign.com) announced today that it has entered into an agreement with Experian to launch and market the new National URL Database. The National URL Database is the first product to isolate and provide a comprehensive list of all web active businesses in the United States. The National URL Database currently has over two million records and is updated quarterly.

The National URL Database (www.geosign.com/products.asp#national) now allows firms to target specific businesses that have websites, which greatly improves marketing campaign conversion rates. The National URL Database also provides several attributes available for licensing such as 'growth cycle,' shopping cart, security, and online advertising. Uses of the National URL Database include businesses wishing to support their outside sales forces by providing web-mined data to help size market opportunities, identify, target and validate prospects, and improve sales strategies. Visiting a company's web site to better understand their business prior to making a sales call affords better message targeting.

"We are extremely pleased to be working with Experian," Tim Nye, CEO of Geosign comments. "Experian has valuable demographic data on US businesses and by combining this with our National URL database, represents an excellent offering for anyone who sees the Internet as an important area for sales, marketing, or analysis. We are extremely excited about the opportunity that this combination of data provides to the marketplace."

Richard Quintana, vice president of Experian Business Information Solutions, adds, "The National URL Database partnership with Geosign allows us to strengthen our service offering to our clients in this rapidly growing online market segment."

About Geosign

Geosign is a data provider for the Internet, specializing in local search data and local search solutions. Geosign has a portfolio of patent applications for its unique technology and business methods in the local search arena. Geosign products include FranDat (www.geosign.com/compare.asp) -- database of all US franchises with attributes such as hours of operation, credit cards accepted and drive thru presence. Geosign also provides all the data for www.truelocal.com ; an extremely powerful local search engine.

About Experian

Experian® is a global leader in providing information solutions to organizations and consumers. It helps organizations find, develop and manage profitable customer relationships by providing information, decision-making solutions and processing services. It empowers consumers to understand, manage and protect their personal information and assets. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, California. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $2.3 billion.

For more information, visit the company's web site on www.experian.com.

The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.

Contact: Christa Roettele Geosign (519) 837-4436 ex.236


 

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