THE KNOT Magazine: The First and Only Wedding Shopping Guide Breaks the Mold of Old School Bridal Mags

Market Wire, September, 2004

The nation's leading wedding resource The Knot (www.theknot.com) unveils its fall/winter issue of THE KNOT Magazine -- the ultimate shopping magazine for brides -- on newsstands nationwide today. More than the average flip-through-it-once bridal publication, THE KNOT Magazine is a take-it-with-you everywhere planning companion that gives to-be-weds exactly what they want: up-to-the-minute wedding style straight from the runways and real weddings, plus carefully organized directories to nuptial essentials -- fashion, rings, registry musts and honeymoons -- to help them make informed buying decisions while shopping for the big day.

"A wedding is the ultimate shopping spree -- a big budget, lots of deadlines and a ton of buying decisions to make in between. With the average budget edging above $22,000 and 70% of couples footing all or some the bill, shopping for a wedding can be an exciting, yet overwhelming experience. We took this to heart as we put together the latest issue of THE KNOT Magazine," said Editor in Chief Carley Roney. "Whether you're the trend-setting, ultrahip couple or modern-day traditionalists, there are stylish, practical ideas for everyone in this magazine -- from simple ways to incorporate the season to scoring a great deal on an all-inclusive honeymoon. Of course, unlike any other bridal magazine, we always include vital shopping details -- prices, retailers, and URLs -- right alongside the ideas and products we feature."

WEDDING GOWNS -- FROM COUTURE TO OUTDOOR

Wedding fashion goes haute couture with diverse designer collections that push the bridal envelope. From ribbons and ruffles to romantic dresses kissed with color, THE KNOT Magazine highlights the year's hottest trends with collections from Vera Wang, Monique Lhuillier, Carolina Herrera, Reem Acra, Amsale, Angel Sanchez, Melissa Sweet and others. In the fashion feature "Let's Take This Outside!" outdoor brides will find breezy gowns in flowing chiffons, meringue-like taffetas, and delicate organzas -- many as gentle on the wallet as they are on the body.

SPECTRUM OF BRIDESMAID STYLE

Farewell to bridesmaid-dress angst! THE KNOT Magazine's double-page dress-shopping guide organizes flattering bridesmaid frocks by figure, color, fabric, and price. The Knot top picks are guaranteed to complement any bride's personal wedding style -- while saving her maids from fashion misfortune. Trends include vibrant hues, striking patterns, and figure-flattering silhouettes.

CHIC RECEPTION DECOR ON THE CHEAP

Discover the secret to getting luxe looks for less. Side-by-side comparisons demonstrate how brides can easily achieve the style of a $1000 table for less than half the price -- with fabulously illustrated tips for flowers, tableware, and menus.

THE FIVE HOT NEW HONEYMOONS

In addition to comprehensive directories for the world's most popular honeymoon destinations -- Hawaii, the Caribbean Islands, and Mexico -- real couples report on their getaways to Costa Rica, Australia's Outback, and Hawaii's Napali Coast. Also revealed: the main draws, must-stays, and romantic must-dos for the newest exotic escapes -- Argentina, Thailand, Malta, New Zealand, and Botswana.

NESTING NECESSITIES

With newlywed needs in mind, special pages for life after the honeymoon are designed to keep couples on cloud nine throughout year one. The Nesting section features tips from the pros on easy entertaining, mattress shopping 101, and how to split up chores -- without splitting up!

THE KNOT Weddings® national magazine is available for $9.99 on newsstands and in major bookstores nationwide, and at www.theknot.com. To interview Carley Roney or a member of The Knot editorial team, obtain high-resolution images, or speak with real brides in your area, please contact The Knot press office at pr@theknot.com.

About The Knot

The Knot Inc. (OTC BB: KNOT) (www.theknot.com) is one of the world's leading wedding media and services companies, providing millions of today's brides and grooms with comprehensive wedding planning information, interactive tools, and resources. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN, Yahoo!, Netscape, CompuServe, Clear Channel, and Comcast. The Knot publishes a national wedding magazine, THE KNOT Weddings, and, through its subsidiary Weddingpages, Inc., publishes THE KNOT Weddings® regional wedding magazines that reach dozens of U.S. cities. In addition, the Company has a wedding-planning book trilogy with Random House's Broadway Books and a gift book series with Chronicle Books. The Knot content is also syndicated through the Scripps Howard News Service. The Knot is based in New York and has several other offices across the country.

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Media Contacts: Amy Shey Jacobs PR Manager The Knot Inc. 212.219.8555 x1246 ashey@theknot.com Julie Lin PR Coordinator The Knot Inc. 212.219.8555 x1228 julielin@theknot.com