eMarketer CEO Geoff Ramsey to Be Featured Speaker at Interactive Advertising World Today

Market Wire, September, 2004

eMarketer CEO Geoff Ramsey will chair four panel discussions during Interactive Advertising World beginning today at the Millennium Hotel in New York City.

The conference, co-produced by MediaPost and the Interactive Advertising Bureau, is part of the Interactive Advertising World Conference and Expo, a premiere event of the first-ever Advertising Week in New York City. The industry show is expected to attract more than 1,000 senior executives from leading advertisers, agencies and other media-related companies.

The discussions will focus on search, broadband video and behavioral marketing. eMarketer is projecting a 25.2% growth rate this year for online ad spending.

Ramsey brings 17 years of advertising experience to eMarketer. His work for agencies like TBWA, NW Ayer & Partners and Ogilvy & Mather included such clients as Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.

Ramsey has appeared as a commentator on radio and television programs across the country and is a regular keynote speaker at events including Ad:Tech, IAB's Interactive Advertising World, The Conference Board, The Advertising Research Foundation, American Marketing Association, Association of National Advertisers and the Direct Marketing Association, as well as corporate events sponsored by IBM, American Express, the U.S. State Department and the Economist. Recent press mentions include The Wall Street Journal, Forbes, Fortune, BusinessWeek, CNN, Business 2.0 and Advertising Age.

Ramsey will make a total of four appearances over the two-day event. They include:

11:30 a.m. today -- MediaPost Forecast 2005: Industry Overview

3:15 p.m. today -- MediaPost Forecast 2005: Search Market

11:30 a.m. Tuesday -- MediaPost Forecast 2005: Broadband Video and Rich Media

3:15 p.m. Tuesday -- MediaPost Forecast 2005: Behavioral and Contextual Marketing

Said Ramsey: "With my co-presenters being the likes of Jeetil Patel from Deutsche Bank, Jeff Marshall of Starcom IP and Alan Schanzer from The Digital Edge, I think we'll see plenty of sparks fly as we debate the issues facing our industry."

About eMarketer

eMarketer, the world's leading aggregator of e-business and Internet statistics, provides objective market projections and analysis to online professionals in more than 140 countries worldwide. eMarketer's eStat Database is the most comprehensive compilation of up-to-date e-business and online marketing statistics in the world. For more information, visit http://www.emarketer.com.

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