The Knot and LOVE IS THE CURE Team Up to Spread the Love During Breast Cancer Awareness Month

Market Wire, September, 2004

For every bride who loves to shop, here's a priceless opportunity: The Knot (www.theknot.com), the #1 wedding resource, announced today a partnership with LOVE IS THE CURE (www.loveisthecure.org), a nonprofit organization founded by dress designer and breast-cancer survivor Amy Michelson dedicated to helping women and their families meet the everyday challenges of breast cancer. The charitable bridal sales event "Shop for LOVE!" will kick off on Monday October 11, 2004, at Kleinfeld Bridal in New York, and will be rolled out nationwide to select bridal boutiques the weekend of October 16. Brides who purchase their wedding gowns at a participating salon will be able to give back to the community: Retailers will donate a percentage of each purchase to LOVE IS THE CURE.

"We are thrilled to work with our friend and partner Amy Michelson on such a meaningful endeavor," said Carley Roney, cofounder and editor in chief of The Knot. "Weddings are a time to celebrate life and love, so this event provides the perfect opportunity for brides to share all that love they are feeling with the larger community of women who are affected by breast cancer."

"The bridal community has been tremendously generous in helping out with this special event," said Amy Michelson, award-winning wedding gown designer who founded LOVE IS THE CURE after her own battle with breast cancer. "I'm deeply touched that this event has come together so well and can't wait to see brides hitting their local bridal salons and shopping for love!"

The national kickoff for "Shop for LOVE!" will take place on Monday, October 11 at Kleinfeld Bridal in Brooklyn, NY, where Kleinfeld owners Ronnie Rothstein and Mara Urshel will generously donate $100 of every sample dress purchased to LOVE IS THE CURE. Carley Roney and Amy Michelson are scheduled to make special appearances. The subsequent weekend, the "Shop for LOVE!" event will roll out nationwide to the following bridal boutiques:

                        CITY,       STREET ADDRESS,           DONATION
  DATE     BOUTIQUE     STATE        PHONE & URL              DETAILS
--------  ----------   ---------   ---------------            ---------
10/11     Kleinfeld    Brooklyn,   8202 Fifth Avenue          $100 of each
          Bridal       NY          718.765.8609               sample sold
                                   www.kleinfeldbridal.com

10/14-16  Arzelle's    Nashville,  2926 West End Avenue       50% of each
                       TN          615.327.1020               sample sold


10/15-16  Altered      Boston,     376 Boylston Street        50% of each
          Bride        MA          617.859.8298               sample sold
                                   www.alteredbride.com


10/15-16  AniA         Portland,   419 SW 4th Avenue          A portion
          Collection   OR          503.796.9170               of each
                                                              sample sold
                                   www.aniacollection.com

10/15-16  Anne Gregory Pittsburgh, 695 Washington Road        50% of each
          for the      PA          412.531.3160               sample sold
          Bride                    www.annegregorybrides.com


10/15-16  Betsey       Baltimore,  1848 Reisterstown Road     50-100% of
          Robinson's   MD          410.484.4600               each sample
          Bridal                                              sold
          Collection               www.robinsonsbridal.com

10/15-16  The          Santa       121 Montana Avenue         50% of each
          Montclair    Monica,     310.260.9555               sample sold
          Collection   CA


10/15-16  Mecklenberg  Charlotte,  8418-C Park Road           50% of each
          Bridal       NC          704.556.7789               sample sold
          Gallery                  www.mecklenburgbridal.com

10/15-16  Karen Eagle  Virginia    700 Hilltop North          50% of each
                       Beach,      Shopping Center            sample sold
                       VA          757.428.2230
                                   www.kareneagle.com

10/15-17  All Dressed  Madison,    601 Junction Road          50% of each
          Up           WI          608.833.4995               sample sold

10/16     Ahead of     Austin,     10000 Research Boulevard   $200 per
          the Curve    TX          512.343.2317               bridal sample
                                                              sold and
                                                              $25 per
                                                              bridesmaid
                                                              sample sold
                                   www.aheadofthecurvebridal.com

10/16     Lili Bridals Tarzana,    18663 Ventura Boulevard,   50% of each
          and Formals  CA          Suite 124                  sample sold
                                   818.774.9700
                                   www.lilibridals.com

10/16     The Unique   Burlingame, 1209 Howard Avenue         100% of
          Bride        CA          650.347.7001               selected
                                                              samples sold

10/16-17  A Formal     Boulder,    14410 Arapahoe Avenue      50% of each
          Affair       CO          303.444.8294               sample sold
                                                              and 1/3
                                                              of all
                                                              consignments
                                   www.aformalaffair-boulder.com

10/16-17  Rumours      Santa       1315 State Street          50% of each
                       Barbara,    805.966.9020               sample sold
                       CA          www.rumoursbridal.com

10/16-17  Elaine's     Edmonds,    610 Main Street            At least 50%
          of Edmonds   WA          425.889.8606               of each
                                                              sample sold
                                   www.elaines.com

10/16-17  Glenn and    South       52 North Main Street       50% of each
          Company      Norwalk,    203.838.9696               sample sold
                       CT          www.glennandcompany.com

10/16-17  Mestads     Rochester,   1171 6th Street NW         50% of each
          Bridal and  MN           507.289.2444               sample sold
          Formal Wear              www.mestads.com

10/12-16  Sposabella  Hyannis,     26 Barnstable              $100 per
                      MA           508.790.4453               sample sold