"Joe Cool" Joins Image Innovations Sports & Entertainment's Growing Team of Living Sports Legends

Market Wire, October, 2004

Image Innovations Holdings Inc. (OTC BB: IMGV) announced today that its wholly owned subsidiary Image Innovations Sports & Entertainment Inc., which creates and sells celebrity artwork and collectibles through a targeted distribution network of major retailers, cruise ships, military installations and celebrity auction events, has successfully completed a limited edition signing with NFL Hall of Fame Quarterback, Joe Montana.

Major League Baseball's all time hit king Pete Rose and billionaire businessman and television personality Donald Trump were on hand at today's major New York media event hosted by Image Innovations to witness Montana sign 650 pieces of art, including the original canvas as well as limited edition prints, jerseys and assorted items. The limited edition Joe Montana prints were created by world-renowned artist Carlo Beninati, who also signed all the pieces.

Widely regarded as one of, if not the greatest quarterback in NFL history, Montana is often referred to as "Joe Cool" for his unflappable style under pressure. During his illustrious 16-year career, he won four Super Bowls in four appearances with the San Francisco 49'ers and is the only player to earn the Super Bowl's MVP three times. He was also a two-time NFL MVP. Perhaps best known as the "comeback kid" for his remarkable 31 fourth-quarter comebacks, Montana was a stand out at the University of Notre Dame and currently is a highly respected motivational speaker.

An acclaimed artist and the Creative Director for Image Innovations and Sports Entertainment, Carlo Beninati creates art to celebrate some of the greatest sporting legends of our time, including Alex Rodriguez, Michael Jordan, Tiger Woods and Joe DiMaggio. He's recognized for his painstaking attention to detail and dedication to preserving the tradition of old world craftsmanship in high-quality fine art reproduction.

"Joe Montana joins a growing list of living sports legends who have established a relationship with Image Innovations Sports & Entertainment," said Philippe Uhrik, vice president of sales. "We're delighted to add Joe to a list of luminaries that includes sporting greats such as Muhammad Ali, Alex Rodriguez, Tommy Hearns, Larry Holmes, Jack Nicklaus and Arnold Palmer. It is our corporate mission to continually create celebrity artwork and collectibles for collectors around the world and this is yet another example of how we are providing the finest quality products for this discerning audience."

The Joe Montana limited edition artwork will be sold exclusively through Image Sports & Entertainment's network of major retailers, cruise ships and military bases. For further information, please visit the Image Sports & Entertainment Website http://www.ImageiiSportsEnt.com.

About Image Innovations Holdings Inc.

Image Innovations Holdings, Inc. Consists of two wholly owned subsidiaries -- Image Sports & Entertainment (Image Innovations Sports & Entertainment Inc.), which markets and sells celebrity artwork and collectibles, offering unique collectible sports memorabilia through a targeted distribution network of major retailers, cruise ships, military installations and celebrity auction events. Products include limited art creations by renowned artists and featured sports legends with the personal signatures of both the artist and the sports celebrity. For more information about Image Sports & Entertainment visit http://www.ImageiiSportsEnt.com. Image Innovations (Image Innovations Inc.), has entered into several license agreements with premier sports properties in North America, including the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), Riddell Sports Group and ABC Sports. Backed by these licenses, Image Innovations creates officially licensed products for sports retailers and the corporate market, and is becoming a recognized marketer and manufacturer of officially licensed and promotional products. For more information about Image Innovations visit http://www.Imageii.com.

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