IOCircuit.com Reports Viyya Technologies Announces Marketing and Pricing Strategy for VIYYA 'Virtual Internet Assistant'

Viyya Technologies, Inc. (OTC: VYON), developer and marketer of the world's most advanced, web-based information management application, announced today that it is beta testing its new technology, XCavator(TM), with a number of publicly traded and private businesses. XCavator(TM) is the patent-pending tool that provides the functionality for the unique ability of VIYYA's(TM) "Virtual Internet Assistant" to "read" the Internet much like the human mind does.

Viyya has identified that its target market for the VIYYA(TM) "Virtual Internet Assistant" consists of both consumer and business Internet users. Initial feedback from the company's distribution channel partners and strategic alliance partners has indicated they will utilize the VIYYA(TM) software as:

-- Another Internet product for their consumer or small business customer
   base
-- A value-added tool that improves the corporate customer's end user
   experience
-- A technology enhancement that will improve productivity for the business
   end user
-- A competitive differentiator

Over the past several months, Viyya has been working with a number of strategic partners to make the VIYYA(TM) product user friendly, and fine tune it for market readiness. Since the company's announcement last week that the VIYYA(TM) "Virtual Internet Assistant" had entered its beta phase, the number of interested partners asking to participate in market tests has increased significantly.

"We are confident that several distribution channel partnerships and strategic alliances are near and that the ability to have these prospective partners work with the Viyya(TM) product at this stage is clearly propelling this activity," said John Bay, president and CEO of Viyya Technologies. "We fortified our management team with the recent addition of Victor Bakunoff as our vice president of marketing, and as a result, Victor has been able to leverage his industry experience and relationships to create these tremendous opportunities."

Viyya Technologies has planned for consumers to buy VIYYA(TM) directly from the company. In addition, the software will be offered through uniquely positioned, value-add portal companies, ISPs, cable providers, and device manufacturers. The product also will be marketed to corporate technology officers, so that it may be available to corporate end users as part of their companies' enterprise-wide software applications.

Recent reports from Pew Research show that there are currently more than 128 million Internet users in the United States. Nearly 50 percent of those users are high-speed broadband subscribers, and about 5 percent of these tend to buy value added products such as VIYYA(TM).

The Viyya Technologies business model calls for a pricing arrangement for consumer users at less than $10 per month, with corporate enterprise applications to carry a perpetual licensing fee. The company believes that its pricing models are justified based upon recent Pew Research, which indicates that the average consumer spends more than 28 hours per month online while the average business user is online for 78 hours each month. The VIYYA(TM) software application will improve end user productivity between 25-40 percent, making the monthly or licensing fees well worth the cost.

About Viyya Technologies

Viyya Technologies (OTC: VYON) is a technology company that has developed and is positioned to market the world's most advanced, web-based information management application. The company's core technology manages disparate information from the Internet, corporate intranets, databases, newsgroups, email, and third-party feeds by enabling users to customize the way they collect, process, distribute and store data. Viyya gives users the ability to retrieve filtered content from many sources, determine the relevancy of the information, and have the information processed into notifications, daily reminders, newspapers, or archived for future use. Viyya Technologies began trading on the OTC Pink Sheets under the ticker symbol VYON on September 8, 2004. For additional company information, please visit www.viyya.com

Other active stocks are Google Inc (NASDAQ: GOOG), Texas Roadhouse Inc. (NASDAQ: TXRH) and Dupont Photomasks Inc. (NASDAQ: DPMI).

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