Centrata Bolsters Management Team With Marketing and Sales Veterans

Centrata, the leading provider of Service Delivery Management solutions, today announced the appointments of Martin Doettling as senior vice president of marketing and products and Michael Meehan as vice president of sales. Both executives are industry veterans who have built successful marketing and sales engines for software leaders such as Remedy, Mercury Interactive, Vitria and Adobe. These management team additions deliver instant readiness to market and sell to a growing software category: IT Service Delivery Management.

IT SDM is focused on defining, fulfilling, managing, and governing the services IT offers to business users. While most IT departments offer many repeatable core services, there are no solutions in place to help the IT organization manage and deliver these core services in a standardized, predictable, cost-effective way. Centrata's IT Service Delivery Management solution ensures service quality, reduces and controls costs, and improves customer satisfaction by standardizing the delivery of IT offerings to best meet the business requirements of customers.

"With the appointment of Martin and Mike, Centrata is ready to reach the next level of success," said David M. Peranich, chief executive officer of Centrata. "Centrata has built the most complete service catalog and service delivery management solution in the business. With Martin's and Mike's expertise we are now in a position to accelerate our sales and marketing campaigns to capitalize on the demand we are currently seeing in the marketplace. Martin and Mike have the domain expertise that will get us the mind-share and sales results that match the strength of our service catalog expertise."

Doettling brings more than 15 years of enterprise marketing and product leadership to Centrata and a strong understanding of the business issues related to IT service management, business integration and customer relationship management. As senior vice president of marketing and products, Martin Doettling leads Centrata's product and go-to-market strategy, including global marketing, product management, product strategy, and business alliances. Prior to Centrata, Doettling served as the senior vice president of products and marketing at Kana, where he led a team that brought to market a portfolio of vertical solutions, built customer success with online self-service applications and accelerated international growth. Previously, Doettling was vice president of worldwide marketing for Vitria Technology, a leading enterprise integration and business process management company. At Vitria, Doettling helped drive business success with the roll-out of innovative integration solutions for healthcare, financial services, manufacturing and wireless companies. Additionally, Doettling held senior product and marketing positions at Remedy, Adobe Systems and Frame Technology. Doettling holds graduate degrees from The University of Michigan, Michigan State University and the University of Freiburg (Germany).

"The opportunity for service delivery management software is vast," said Doettling. "As a service delivery pioneer with unsurpassed product functionality and service catalog expertise, Centrata is in a perfect position to address that market need. We have already saved our customers over 30 percent of their IT budgets. This makes my job much easier."

Michael Meehan has over 19 years of driving enterprise software sales success with such industry leaders as Mercury Interactive, Computer Associates and Platinum Technology. He joins Centrata from Mercury Interactive, where he was ranked first in world-wide sales within the ITG Division. Previously, Meehan was a sales leader for enterprise software vendor Kintana. At Kintana, he built a sales organization that consistently exceeded expectations in the emerging market of IT governance solutions. As an individual performer, he drove new product sales from $0 to $13 million in eighteen months. Earlier in his career, he achieved significant sales results with software leaders Computer Associates and Platinum Technology.

"In my career selling enterprise software, I've never seen a greater market opportunity," said Meehan. "Centrata solutions help IT reduce their costs while streamlining and improving service delivery. We can get our customers a fully actionable service catalog in 60 days that will transform their business. The market is right, the product is superior and the company has the management team it needs to win."

This appointment builds on Centrata's recent momentum which includes successfully raising venture funding in an over-subscribed round from venture capital notables such as Kleiner Perkins and Clearstone Venture Partners, naming Siebel-veteran David M. Peranich chief executive officer, being named a Red Herring Top 100 private company and the roll-out of expanded marketing and sales efforts. Both Doettling and Meehan will report to Peranich.

About Centrata, Inc.

Founded in 2001, Centrata is the leading provider of IT service delivery management solutions for the Fortune 500. Centrata's mission is to transform IT from the reactive, ad hoc organizations of today into efficient service-centric businesses. Built around an actionable service catalog, Centrata's solutions are specially designed to handle the complexity and high rate of change of today's Fortune 500 IT environments. With Centrata, IT services become standardized, reliable, cost-effective and predictable. More information about the company can be found at www.centrata.com.