X10's Calling All Geeks, Nerds and Hackers With New Software Development Kit!

Market Wire, October, 2004

In an unprecedented move, X10 Wireless Technology, Inc. announced today the release of an early Halloween gift for software geeks -- the first-of-its-kind Software Development Kit for their ActiveHome Pro System. The PC Home Control Platform features a newly redesigned USB computer interface with built-in RF to control X10's popular lines of light and appliance modules/switches, wireless entertainment products and wireless surveillance cameras. This latest X10 innovation is destined to rival trick or treating for developers ranging from home hobbyists to advanced application developers.

Let Your Imagination Run Wild

There are absolutely no limits to the applications that can be created using this kit. The only barrier is the developer's own imagination. Anyone can write programs for all sorts of applications, not just to control lights and appliances.

"In 20 minutes, I was able to interface a remote control to my media player embedded in a web page," said one test developer. "There I was skipping through songs, laughing to myself at how fun and easy it was to create this program. I can't wait to start my next X10 project. The thing that most impressed me was the fact that I did not have to write any device drivers as the interface to the remote control was done by the ActiveHome Pro software."

Mission

X10's long term goal is to recognize and partner with third party application developers that propel the platform forward and provide sales and marketing support via their direct manufacturer e-commerce site (www.x10.com). The site receives hundreds of thousands of visitors daily and has been ranked among the top 5 websites based on traffic.

"X10 is the defacto standard in low cost home automation and third party application support is critical to the continued dominance of X10's technology," said Rob Enderle, leading personal technology analyst for the Enderle Group. "By embracing third party application developers X10 has created a future filled with new potential that is only limited by the developers' imagination. Coupled with ActiveHome Pro, a vast improvement over the previous generation home control offerings, X10 is still the leading contender in the race to transform the PC into the home automation platform of the future."

Go For It

Imagine being able to write programs such as these with little effort:

--  Browse through your own web site using a remote control to view
    digital photos. Add a video sender and you've redesigned X10's popular
    ShowTime Kit for viewing PC-based video on another television.
--  Write a program that will automatically send you an email when the
    kids arrive home from school.
--  Create an application to remotely control your lights and appliances
    for romantic evenings, home movie night, outdoor parties and barbeques.
    

Coming Soon

The coveted software geeks who join our tribe will soon benefit from their own X10 developers network where the English language is rarely spoken except in emergencies. For the ultimate in QA, the chief X10 geek-engineers will even certify your creations for possible sale on the website and a special marketing spot on the menu bar.

Availability

More information regarding the X10 Software Development Kit is available at www.x10.com/activehomeprosdk.com

About X10 WTI

X10 Wireless Technology, Inc. designs, engineers, markets and sells easy-to-use affordable products to make everyday life safer, more convenient and more fun. The X10 PowerLine Carrier protocol was created in the late '70s and continues to be the defacto industry standard for home remote control of lights and appliances. Our proprietary 2.4 GHz wireless protocol enables affordable transmission of audio and video from a PC to another TV or stereo in the home.

We feature factory direct savings on a variety of wireless color video cameras, wireless audio/video systems, wireless remote control kits and third party electronics such as MP3 players, DVD players, Boom boxes, memory sticks and digital cameras/camcorders. All orders over $49.99 include free Fed-Ex shipping. All orders come with a 30 day money back guarantee. For more information, visit us online at www.x10.com

Contact: Jeff Denenholz 253-437-3851 jeff@x10.com


 

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