Firstlogic Makes Available New White Paper "Implementing Data Quality as a Corporate Service"

Market Wire, October, 2004

Firstlogic, Inc., a global provider of enterprise information quality solutions, announced the availability of a new white paper, "Implementing Data Quality as a Corporate Service," which provides practical application of data quality solutions in a service-oriented architecture (SOA), along with examples of how organizations are taking advantage of data quality solutions built on SOA for the betterment of the enterprise.

The paper helps information technology (IT) professionals and systems integrators understand the history of data quality solutions and corresponding architectures, realize how a data quality solution built with SOA can be beneficial, as well as recognize the features that should be considered when looking for a data quality solution enabled with SOA.

The white paper details how business transaction, data warehousing, and business intelligence processes are becoming interconnected and closer to real-time in nature. The benefit to business users of this real-time architecture is that they have access to the information they need to monitor business operations and react rapidly to changing business needs and circumstances.

Colin White Provides Introduction

The paper features an introduction and case study authored by Colin White president of BI Research, who specializes in helping companies understand and benefit from evolving and leading-edge technologies in the areas of business intelligence and business integration. In the introduction, White provides unique insights into the need for data quality in corporate computing systems, and how they fit into today's real-time enterprise.

White, a world-renowned consultant and analyst with more than 34 years of enterprise IT experience, states that corporate decision making depends on the information behind those decisions, and it's critical that businesses consider how architectural design of corporate systems impact data quality efforts.

"The advent of SOA enables data quality management software such as that provided by Firstlogic to act as a service that can be shared by multiple business processes," White said. "Separating data quality management rules from the processes that use them improves flexibility and makes it possible for the rules to be dynamically maintained to meet constantly changing business needs."

SOA Web Seminar

In support of the white paper, Firstlogic will host a free Web seminar featuring White on Thursday, October 28, 2004 at 3:00 p.m. ET entitled "Improving Data Quality in Real Time: The Need for a Services Oriented Architecture," as part of the company's iSummit 2004 online conference series. In the Web seminar, attendees will learn about the critical role of SOA, using a SOA to improve data quality in real-time, as well as hear about real-world customer experiences.

Organizations interested in obtaining a free copy of the educational white paper "Implementing Data Quality as a Corporate Service" can register beginning October 28 at Firstlogic's Web site at www.firstlogic.com, call the firm's Information Center at 1-888-215-6442 or 1-608-782-5000, or send an e-mail to information@firstlogic.com. Those interested in attending the free Web seminar can register at www.firstlogic.com/isummit.

About Firstlogic

Firstlogic is the recognized market leader for enterprise-wide information quality and print and mail solutions. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Global 2000 companies across a broad spectrum of industries. For more information, visit the company's Web site at www.firstlogic.com.

Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188. http://www.firstlogic.com/

Editorial contacts: Scott Humphrey Humphrey Strategic Communications (503) 644-9709 humphrey@strategic-pr.com Chris Colbert Firstlogic, Inc. (608) 782-5000 pr@firstlogic.com