Watchit Media, Inc. Signs Agreement With Hawaiian Gardens Casino
Market Wire, October, 2004
Cotelligent, Inc. (OTC BB: CGZT) announced today that Watchit Media, Inc., its wholly owned subsidiary, has added Hawaiian Gardens Casino, its first California-based card club client, to its long list of hospitality and gaming clients. Watchit is providing two new television channels to enhance the Hawaiian Gardens Casino player experience.
Watchit Media will develop all of the content for the property's thirty-two television screens to be aired through two channels for gaming, player tracker card and food and beverage promotions. Watchit Media began this project by producing original video footage of the property presenting an overview of the various games and food services enhancing the player experience.
Hawaiian Gardens Casino has a history that began in 1995 when a referendum was approved to allow the casino to operate. The casino operation started in a trailer with five tables. The facility has expanded over the years to 150 gaming tables today. "We have a large repeat customer base, and an important way to communicate with them is through our television screens that are dispersed throughout the casino floor," said Ron Sarabi, General Manager of the Hawaiian Gardens Casino. "I was not satisfied that we were only showing sports and soap operas on the screens. I felt there was much more we could do to take advantage of the fact our customers may spend five to six hours per day with us."
Watchit Media's approach to Private Venue Programming(TM) is the latest advent in "new media" referred to as Narrowcasting on Private Video Networks(TM). Private Video Networks from Watchit Media allow organizations to communicate specifically and directly with customers in a variety of venues presenting information they are interested in and want to know more about. Information such as gaming promotions offered at Hawaiian Gardens Casino, their Player Tracking Card and its benefits, the wide selection of food and beverages that can be delivered right to the players table are part of Watchit's programming. Private Video Networks, from Watchit Media provide a service to the customers by giving them the information they want to know about the Casino, when they want to know it in an entertaining and enjoyable format.
Mr. Sarabi, who has been in the gaming industry for thirty years, went on to say, "This is a great way to communicate with our customers. They say 'a picture is worth a thousand words.' With the content from Watchit Media running throughout our property, the customer doesn't have to get up from their seat. Everything they want to know is right there on the television screens. This will be an integral part of our promotions. In addition to promoting our games and tournaments, I expect to nearly double the number of Player Tracker Card holders that we have today."
"We feel the potential for Private Video Networks is essentially limitless. There are so many different venues where customers want more information to assist them in making a purchasing decision while they are at a particular establishment," said James Lavelle, Watchit Media Chairman and CEO. "In addition to promoting gaming and food services, Hawaiian Gardens Casino will still have the flexibility to choose other content they may want to run at any time including major sporting events like the World Series or the Super Bowl. The flexibility provides lots of programming options for Hawaiian Gardens Casino," Mr. Lavelle continued.
"Throughout my career I have seen this (Private Video Network) approach used in other casinos. When I spoke with the people from Watchit Media and saw the DVD of content they had developed for their other clients, I knew the concept would work here. I am proud to be the first card club in California to employ this technique," said Mr. Sarabi.
Watchit Media creates, manages, schedules and delivers a variety of dynamic video content to nearly 50,000 hotel rooms, casino entertainment facilities and the outdoor signage of its clients in the U.S.
About Watchit Media, Inc.
Watchit Media, Inc. is a leader in developing and delivering high-impact dynamic digital video communication through Private Video Networks that entertain, inform, educate and influence its audience. Watchit Media's reliable technology coupled with more than 11 years industry experience gives our customers a highly reliable, cost-effective, powerful visual experience that differentiates Watchit. In addition, Watchit's easy-to-use, Web-based application allows users to create, manage, update and schedule their own advertising in near real-time then drive the content directly to their Private Video Network.
About Cotelligent, Inc.
Cotelligent, Inc. (www.cotelligent.com) creates customized business solutions that enhance existing applications, integrate disparate systems and extend our clients' current environment with mobile and Web technologies. Cotelligent develops solutions on a proven foundation of reusable design components and patterns that give clients greater flexibility and agility for future requirements. We create solutions that precisely fit each of our clients' needs and improve productivity with the shortest possible implementation time. Our exclusive architecture, consultative and collaborative approach has helped our clients reduce costs and implementation time by as much as 50%. Cotelligent's clients include automotive, distribution and consumer package goods industry leaders.
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