The 401k Studio Launches a Revolutionary New On-Line Financial Magazine for Ford Motor Company Employees and Retirees

Market Wire, November, 2004

The 401k Studio announced a new service that delivers cutting-edge investment content tailored to account holders of the Ford Motor Company 401k Retirement Plan. With corporate retirement plans getting more complicated and professional advice often costing thousands of dollars, this new service delivers an innovative approach to managing 401k assets.

The service is made possible by leveraging the power of the internet and delivering unique financial content targeted specifically at Ford Motor Company employees and retirees through The 401k Studio's website.

"Our market research shows there is incredible demand for affordable sources of unbiased retirement plan content," says Managing Director Brian D'Aprile. "In the wake of the mutual fund scandals and the high cost of conventional sources of investment assistance, myford401k.com delivers focused investment content that is unbiased and affordable."

The proprietary website content includes numerous on-line tools to assist with building investment portfolios, planning for retirement, researching mutual funds, learning about investing, and much more. Below is just a sample:

1. The PROFiler: an on-line questionnaire designed to help assess the goals and unique situation of each investor.

2. The WebFolios: a set of model portfolios that aid the investor in allocating assets to appropriate investments in the Ford 401k plan.

3. The WebAlerts: emails sent to all subscribers with model portfolio changes, news about the SSIP investment options, commentaries regarding the SSIP, and much more.

"There is no better source of guidance for this target market and we have priced it to be affordable to each and every Ford Motor Company employee and retiree," D'Aprile said.

The 401k Studio operates the myford401k.com on-line, interactive financial magazine to meet the needs of Ford Motor Company SSIP plan participants in properly managing their valuable retirement assets. Visit our Web site at www.myford401k.com.

The 401k Studio does not intend this press release to be an offer to sell or buy or a solicitation for any security, nor does it intend to provide investment, legal or tax advice. Investors should consult their own investment, legal or tax advisers regarding the appropriateness of any strategies discussed in this publication. Nothing herein should be construed to be an endorsement of any specific security or to participate in any trading strategy. The 401k Studio expressly disclaims any liability for the accuracy, timeliness or completeness of data in this publication. Any investment returns or performance data are not necessarily indicative of future returns or performance.

About The 401k Studio, LLC

The 401k Studio publishes the myford401k.com interactive financial magazine exclusively for those Ford Motor Company 401k plan participants seeking insightful and unbiased educational information. The 401k Studio is a Michigan-based Limited Liability Company founded for the sole purpose of offering this assistance at an affordable cost to plan participants.

CONTACT INFORMATION: Brian J. D'Aprile The 401k Studio, LLC 248-277-3327 http://www.myford401k.com