New Website for Encyclopaedia Britannica, Inc. Launches on MarketLive(R) Technology From MarketLive, Inc.

Market Wire, November, 2004

MarketLive, Inc. (http://www.marketlive.com), the leading developer of e-commerce technology and services for Intelligent Selling® on the Web, has announced the launch of a new e-commerce website for Encyclopaedia Britannica (http://www.eb.com), a leading provider of learning and reference products for families, libraries, and schools. The MarketLive® Intelligent Selling® System e-commerce application is the site's technological foundation, providing a wide array of advanced content management and merchandising features, a streamlined user experience, and a comprehensive site administration system.

Encyclopaedia Britannica has a growing product line that includes traditional printed encyclopedias and other reference works, software, globes, and a wide assortment of educational products for students and adults of all ages. The company's new online store uses a wide number of MarketLive features to optimize the sales environment for these specialized products. Britannica customers are welcomed with special administrable landing pages and pricing is automatically adjusted throughout the site to reflect their customer group. Customers also benefit from the online purchase of gift certificates, pricing option drop-down menus, and intuitive site navigation.

The MarketLive site administration system gives Encyclopaedia Britannica staff efficient control over all aspects of online merchandising and customer care without relying on programmers. Product displays, product descriptions, product categories, inventory settings, cross sells, up sells, images, and related editorial content can all be changed or updated from the back-end through a user-friendly interface. Administrable product categories facilitate efficient site organization, and allow any product to be assigned to multiple categories. An editable "top 5" list on the home page showcases the most popular items. The home page also includes a section for "Featured Products," a collection of administrable product images and links that make it easy to draw attention to selected products.

The site also includes the MarketLive® Customer Care Management Module (CCM). The CCM is a web-based call center management system that allows Encyclopaedia Britannica's customer service representatives to place orders directly to the back-end, look up customer order history, and perform many other functions that improve the speed, quality, and efficiency of customer service.

About MarketLive, Inc.:

MarketLive (http://www.marketlive.com) is a nationally recognized e-commerce technology company serving the catalog, direct marketing, retail, and manufacturing industries. The MarketLive® product is the company's enterprise-class Java(TM)-based e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine.

Contact: MarketLive, Inc: Peter Loughlin Marketing Communications Manager 1-707-773-3434 peterl@marketlive.com