Strawberry Shortcake Jams Again! New CD -- "Seaberry Beach Party Music" -- in Stores Jan. 25th

Market Wire, November, 2004

KOCH Records (KOCH), in partnership with DIC Entertainment and American Greetings, continues to celebrate the enormously successful re-launch of the Strawberry Shortcake brand with the January 25th, 2005 release of her second full-length CD, "Seaberry Beach Party Music." This new release is a follow-up to Strawberry Shortcake's beloved debut CD, "Strawberry Jams," a Top 10 title on Billboard's Children's Music Chart upon its release in February 2004.

"Seaberry Beach Party Music" compiles the soundtracks from recent and upcoming releases of Fox Home Entertainment's enormously popular Strawberry Shortcake series of DVDs and videos.

The new CD includes 17 upbeat music tracks, a colorful 24-page booklet complete with all the lyrics and a special enhanced-CD program featuring two Strawberry Shortcake music videos, video previews of Bandai's new line of Strawberry Shortcake toys and special Internet links. The suggested retail list price is $9.98.

Strawberry Shortcake's "Seaberry Beach Party Music" offers children valuable lessons and positive messages, while at the same time, encouraging plenty of singing and dancing.

In its re-launch year (2003), the Strawberry Shortcake brand has generated $210 million dollars at retail across all categories and anticipates reaching $500 million in 2004, positioning the licensed character as one of the hot properties for the holiday season. Strawberry Shortcake's U.S. rollout was backed by a major marketing and promotional campaign, including a multi-million dollar advertising campaign; major retail promotions; major market mall tours; an exclusive interactive website, www.strawberryshortcake.com, with more than 150 million hits to date and over 200,000 members in the Friendship Club; and a national PSA campaign airing on more than 450 stations nationwide on DIC Kid's Network.

About KOCH Records

KOCH Records is a division of KOCH Entertainment, the fastest-growing music company and the market leader among independents in North America. The KOCH Entertainment corporate umbrella encompasses the KOCH Records label, KOCH Vision home video, KOCH Music Publishing and KOCH Entertainment Distribution with operations in both the U.S. and Canada. KOCH Records proudly claims the largest number of Billboard charting albums among independents for each of the last three years (2001-2003). For additional info on the KOCH Records label and its roster of artists, please visit www.kochrecords.com

About DIC Entertainment

DIC Entertainment is a leading children's entertainment company with over 3,000 half-hours of programming in its prolific library, ranked as the second largest library of American animation. DIC has also amassed an incomparable family of domestic and international broadcasters who air DIC programming in Europe, Asia, Latin America and Australia. Some of DIC's popular properties include "Inspector Gadget," "Madeline," "Where On Earth Is Carmen Sandiego?," "Sonic The Hedgehog," "Super Mario Bros," "Captain Planet," "Sailor Moon," and such new shows as "Super Duper Sumos," "Liberty's Kids," "Alienators: Evolution Continues" and "Mary Kate & Ashley, In Action!" Over 25 million children watch DIC's popular programs each week. DIC is a full service studio with production, development, distribution, home video, marketing and licensing department.

About American Greetings, Inc. (NYSE: AM)

American Greetings is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. Located in Cleveland, Ohio, American Greetings drives annual sales of more than $2.5 billion. For more information on the company, visit www.americangreetings.com on the World Wild Web.

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For more information, please contact: Giovanna Melchiorre KOCH Records Senior Director of Media Relations Phone # 212.353.8800 x257 e-mail: gio@kochent.com