Home Essentials Offers Benefits of Furniture Leasing to Business Residents in Dubai

Market Wire, November, 2004

Home Essentials Middle East Limited, a subsidiary of Home Essentials, the largest furniture rental company outside the US, today announced an historic agreement with Chelsea Partners LLP to provide leased furnishings and other services to the business and private residents of the Chelsea Tower & Chelsea Tower Apartments in Dubai, UAE.

The agreement marks the first time that any business traveler and/or frequent visitor to this Middle East hub will be able to benefit from the cost-savings and maintenance-free programs afforded through furniture leasing arrangements. Currently, temporary or permanent residents in the Middle East are required to purchase furniture and other necessities and manage their own upkeep programs -- a difficult task for busy executives and travelers.

Christopher Exline, CEO of Home Essentials, stated, "This landmark agreement ushers in an entirely new era of efficiency for the service apartment industry in the Middle East. Occupants will have flexibility in selecting furniture, including never-before-seen styles. We are raising the standards for service apartments. The tenants will be the true beneficiaries."

Home Essentials will also provide the tenants of Chelsea Tower & Chelsea Tower Apartments full-time maintenance, furniture exchange, warranties, and other innovative "firsts" for the Middle East.

In describing this new relationship, Mr. Karim Kassam, Director of Chelsea Partners stated, "Despite our extensive experience in hotels and extended-stay housing, we never encountered a company demonstrating the flexibility and range of options offered by Home Essentials. Their commitment to customer service mirrors closely with ours."

Chelsea Partners LLP of Dubai directs the leasing and management for Chelsea Tower & Chelsea Tower Apartments, a 50-story residential building consisting of 281 apartments. The Tower is listed on the global directory of skyscrapers.

Developed by Al Salam Group of Dubai, UAE, the building is known for its impressive architecture and functional floor plans, making it a prime address in Dubai.

About Home Essentials

Founded in 1997, Home Essentials is the largest furniture rental company outside the US. The company has offices in Hong Kong, Singapore, Dubai and Baghdad. Home Essentials provides furniture leasing and sales to meet the furnishing needs of expatriates, landlords, developers and service apartment operators worldwide. Visit the company Website at www.homeessentials.org.

Contact: Patricia Coate Coate & Associates 415-309-2231 patricia@coateconsulting.com