PCS Edventures! Announces Strategic Alliance With Mega Bloks, Inc.

Market Wire, December, 2004

PCS Edventures (OTC BB: PCSV) today announced a new strategic alliance with toy manufacturer Mega Bloks, Inc. PCS and Mega Bloks have spent the last six months developing this new relationship in which PCS Edventures! is now an official educational partner of Mega Bloks. This alliance opens many mutually beneficial cross marketing and co- development opportunities that include channeling PCS Edventures! content and services into the retail market and opening the $6 billion US educational market to Mega Bloks. Mega Bloks will serve as a primary supplier for the successful PCS Edventures! BrickLab™ line that targets over 600,000 US and Canadian classrooms.

"PCS Edventures! is now our official educational partner, and we are excited at the opportunity this relationship represents," said Vic Bertrand Jr., Mega Bloks COO. "The BrickLab™ product line is an outstanding classroom solution, and we are delighted to be a part of this unique venture."

"Mega Bloks is an industry leader in producing engaging construction toys that embody quality, learning and fun. We are pleased to have developed a new alliance that opens up beneficial opportunities for both of our companies," said Tony Maher, Chairman, President and CEO of PCS Edventures!.

Joint marketing and product development efforts resulting from this new alliance are already underway, and product delivery into the US education market will begin in early 2005.

"Consumers know the benefits of our building block system with respect to enhancing childhood development skills. With the PCS alliance we are able to broaden the reach of our blocks with new offerings, including educational, curriculum-based products that provide an immersive learning experience on a variety of school subjects such as math, science, architecture and communication," said Andrew Witkin, Director of Marketing, Mega Bloks.

About PCS Edventures!

PCS Edventures! is the recognized leader in the design, development and delivery of education products, solutions and services to the K-12 market worldwide. It has sold and installed more than 2,000 hands-on, Engineering, Robotics & Science learning labs at public and private schools, pre-schools, Boys & Girls Clubs, YMCAs, and other after-school programs in all 50 states in the U.S., as well as sites and product distribution in Canada, Korea, Japan, Malaysia, the UK, Egypt, Dubai and Pakistan. The Labs are supported by Edventures! OnLine, which is an Internet-based and accessed program available in multiple languages, through its rich curriculum, communication and assessment capabilities, multiple activities and online community features. This site can be accessed from the Labs or from the home. Additional information is at www.edventures.com.

About Mega Bloks:

Mega Bloks creates high quality, fun and educational construction toys that inspire kids and parents to play and learn together. The MEGA BLOKS® system features basic and themed construction toys for boys and girls of all ages. Headquartered in Montreal, Mega Bloks is a global organization employing approximately 1000 people with sales in over 100 countries. www.megabloks.com.

PCS Contact Information: Financial Contact: Christina M. Vaughn 1.800.429.3110 x101 Investor Contact: Anthony A. Maher 1.800.429.3110 x102 tmaher@pcsedu.com Web Site www.edventures.com


 

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