Demantra Trade Promotion Management Gives Welch's a Competitive Edge to "Win at the Shelf"

Market Wire, December, 2004

About Welch's

Welch's is the world's leading marketer of Concord and Niagara grape-based products, including grape juice and jelly. The company produces a variety of other fruit-based products, including 100% juices, juice cocktails, and drinks in the following forms: single serve, bottled, refrigerated, and frozen and shelf-stable concentrates. In addition, Welch's produces a number of fruit spread products under both the Welch's and BAMA brand names. Welch's Web site can be found at http://www.welchs.com.

About Demantra

Demantra provides consumer goods manufacturers with a powerful trade promotion management solution that is fully integrated with sales, account and brand planning, promotion execution and demand planning. It is built on a best-in-class analytical platform that ensures maximum ROI from every trade dollar spent. Advanced analytics and optimization capabilities are provided that, for the first time, move TPM beyond mere transactional capabilities to address the strategic enterprise planning and analytics needs of consumer goods leaders. By providing a one number, collaborative plan, manufacturers can deliver the right product, on the right shelf, at the right time -- profitably -- to compete for category leadership and 'win at the shelf.' Demantra has provided proven results -- 100 to 500 percent ROI -- to global brands including: Unilever, Welch's, Reckitt Benckiser, McCain Foods, Wendy's International, Pharmavite, and VTech. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA. For bi-monthly updates on Demantra, please register for our e-newsletter at: http://www.demantra.com/newsletter/newsletter.shtml.

Demantra® and Demantra Spectrum® are registered trademarks of Demantra, Inc. All other trademarks are the property of their respective owners.

Contact: Meira Primes 781-810-1700 meira.primes@demantra.com Kathy Wilson 781-862-9937 kjwcomm@aol.com