OshKosh B'Gosh Says G'Bye to Spam With MailFrontier

Market Wire, December, 2004

MailFrontier(TM), a pioneer in email security and leading provider of anti-spam and anti-phishing solutions, expands its roster of retail customers with the addition of OshKosh B'Gosh. OshKosh, best known as a premier marketer of quality children's apparel and accessories, has selected MailFrontier Gateway(TM) Server, Enterprise Edition for spam protection and policy management. Leading retailers, including Peet's Coffee & Tea and Pier 1 Imports, are already using MailFrontier to protect their companies against email threats such as spam, viruses, phishing and directory harvest attacks.

OshKosh implemented MailFrontier Gateway Server to combat the rising tide of spam flooding the organization's corporate messaging system. OshKosh needed a solution to stop spam from reaching employees and taking up valuable work time -- without losing critical, legitimate emails from customers and business partners. The company was experiencing an inbound spam volume of about 70 percent. The previous anti-spam solution was deleting email that wasn't spam at all, leading to a high false positive rate, and at the same time, unwanted email was still getting into employee email inboxes at an unacceptable volume. Now with MailFrontier Gateway Server, OshKosh experiences no false positives.

"Our employees rely on email to communicate with customers, partners and each other for day-to-day operations within our company, but as an online retailer we are an easy target for spam," says Larry Plamann, director of technical support at OshKosh B'Gosh. "With the constant increase in spam, a reliable, accurate anti-spam solution was critical to maintain efficient retail and wholesale business operations. MailFrontier came highly recommended, and has provided protection against spam, without requiring significant IT management time."

"Facing the rising costs and demands associated with fighting spam, companies should demand reliable, easy-to-use email threat management solutions," said Anne Bonaparte, president and CEO of MailFrontier. "For OshKosh, quickly responding to customers and partners is a requirement, not a luxury. MailFrontier provides the highest level of protection, with tracking capabilities to ensure no email is ever lost."

MailFrontier Gateway Server provides OshKosh with multi-layered protection, eliminating spam and freeing employees to focus on important business activities. OshKosh's previous anti-spam solution required more than 400 policies to be written, with an average of a new one added daily, and requiring 20-30 hours a week of IT staff time to manage -- and it still wasn't catching all the spam. Using MailFrontier, OshKosh now has only eleven policies and spends very little staff time managing the email security solution. "MailFrontier has been extremely low maintenance. I spend virtually zero time managing the system on an average week, allowing me to focus on more important IT activities," added Plamann.

About MailFrontier Gateway Server

MailFrontier Gateway guards the perimeter of corporate networks against the costly and dangerous threats to business email. Manageable in just 10 minutes a week, MailFrontier Gateway blocks 98 percent of spam and quarantines phishing fraud uniquely, keeping organizations ahead of emerging email threats. In addition, the self-managing and self-running application integrates easily with organizations' existing email infrastructure to scale and protect from existing and emerging email threats.

About MailFrontier

MailFrontier is a leading provider of email security solutions that stop unwanted email by protecting enterprises from the growing number of dangerous and costly email threats while giving them the ability to anticipate and stop new threats as they emerge. MailFrontier offers a comprehensive defense against all known email threats, including spam, viruses, phishing, blended threats and other attacks, such as directory harvest attacks. The company has more than 800 customers, including Peet's Coffee & Tea, Pier 1 Imports, PNM Resources, San Francisco Giants and Wyndham International. Founded in February 2002, MailFrontier is headquartered in Palo Alto, California. For additional information, go to www.mailfrontier.com.

MailFrontier and MailFrontier Gateway are trademarks of MailFrontier, Inc. All other company and product names are trademarks or registered trademarks of their respective holders.

For more information contact: Deanne Phillips MailFrontier dphillips@mailfrontier.com 650-461-7579 Jennifer Farrior Ogilvy Public Relations for MailFrontier jennifer.farrior@ogilvypr.com 415-677-2719