The Jewelry Exchange Acquires a Rare 16-Carat Round Brilliant Diamond

Market Wire, December, 2004

The Jewelry Exchange, one of the nation's leading direct diamond importers, announced today that they have acquired a very rare 16-carat diamond, and are making it available for purchase as a loose stone or within a custom-designed pendant. The diamond is 16.27 carats, round in shape, brilliant, bright and beautiful. For a limited time, this impressive gem is being offered at slightly under $95,000.

The Jewelry Exchange is one of only a few jewelers that purchase diamonds direct from siteholders, eliminating the middlemen and brokers that supply most of the mall and neighborhood stores. Due to this special relationship, the Jewelry Exchange gets first look at many stones before they go on the open market. When this rare 16-carat gem was found in a diamond mine deep in South Africa, word quickly spread among inside buyers in New York, Hong Kong and Tel Aviv. While others were scrambling to get more information on this one-of-a-kind stone, by special arrangement it was already being hand-couriered to the Jewelry Exchange.

According to a company spokesman, the diamond is extremely rare. "A stone of this quality and size comes along once, maybe twice in a century," he stated. "We are very proud to add this spectacular piece to our collection of rare and unique diamonds."

The Jewelry Exchange is one of the nation's leading jewelers and is noted for having a large selection of affordable pieces. Since they manufacture most of the jewelry that they sell, the Jewelry Exchange is able to offer prices that most chain stores cannot match.

However, the Jewelry Exchange also has an impressive collection of some of the finest diamonds in the entire country. "Many people don't realize that we are one of the nation's leading diamond importers," a company spokesman stated. "We have diamonds that range from 5 and 6-carats, all the way to 10-carats and above."

And just who buys such large and expensive stones? "We have movie stars, executives, athletes and celebrities in here all the time. One Academy Award nominated actress recently called for an appointment; we set her up in a private viewing room, and she left with a stunning 10-carat ensemble that cost well into the 6-figures."

The company operates retail stores in many metropolitan centers, doing business as The Jewelry Exchange in Tustin, CA; Villa Park, IL; Redwood City, CA; Sudbury, MA; Dallas, TX; Tampa, FL; and Renton, WA; and as The Jewelry Factory in Norristown, PA; Bethesda, MD; Hackensack, NJ; Livonia, MI; and Cleveland, OH.

For more information, contact the Jewelry Exchange, call 1-800-441-0715 or visit the website at http://www.jewelryexchange.com/signatureselections/index.html.

Prices and availability of all items is subject to change without notice.

Contact: The Jewelry Exchange 1-800-441-0715