Ektron Supports Structured Content Strategies With XML Indexing Feature in a .NET Solution

Market Wire, January, 2005

Ektron Inc., today announced that the company's flagship .NET content management solution, CMS400.NET supports an end-to-end XML content strategy with built-in XML indexing that makes it easy and intuitive for Web site visitors to find and consume information. By structuring and indexing content, organizations can unlock the value of content and guide visitors to the right information.

"The effectiveness of a Web-based strategy depends on an organization's ability to connect visitors to the right content at the right time," said David Aponovich, Director of Marketing, Ektron, Inc. "Yet the vision of delivering highly organized, categorized, and searchable content remains an unrealized dream for many organizations. Ektron CMS400.NET with built-in Web site indexing supports the vision by making it easy and intuitive for visitors to conduct granular searches of Web content and obtain highly relevant search results."

By structuring and indexing content organizations can:

--  Enable visitors to conduct detailed, personalized searches that return
    ranked, or "weighted," results
--  Allow Web developers to present custom content displays based on
    content attributes
--  Personalize site content dynamically based on users' preferences or
    behavior
--  Create and deploy custom navigation links
--  Build sites that function as truly interactive Web applications
    

Ektron supports the complete lifecycle of structured Web content. Using Ektron's built-in XML editor, eWebEditPro XML, non-technical users can create structured content through forms-based content entry with validation; manage and publish content with complete collaboration and workflow features; and index content for flexible use. The Ektron CMS automatically creates advanced search dialogs from the information that's being indexed and auto-populates drop-down search lists from indexed data.

As a result, sites powered by Ektron CMS400.NET enable users to generate search results that matter. Instead of presenting the same information to everyone who visits a site, organizations can speak to every visitor as an "audience of one." For example, if a user is searching real estate listings, they can filter listings based on key criteria ("city") or ranges ("prices between $300,000 and $400,000") to produce relevant matches.

Developers can create many real-world Web applications using index search, in which they allow searches to specify which criteria matter most to them including find-a-doctor tools for hospitals, policy and procedure look-ups for intranets and hotel or restaurant locators.

The CMS also allows users to share content across multiple sites and devices, integrate it with other applications, expose it to refined searches, and create dynamic Web presentations.

About Ektron Inc.

Ektron provides Web content management software and editor tools that make it easy for anyone to author, manage and publish HTML and XML content for Web sites, intranets and Web applications. Our browser-based solutions, used in more than 11,000 integrations worldwide, include the Ektron CMS family, the eWebEditPro and eWebEditPro XML editors and WebImageFX, our easy-to-use image editor. Ektron is redefining Web content management with highly affordable solutions that integrate easily, are flexible and grow with any organization. Founded in 1998, Ektron is based in Amherst, NH, and has offices in Europe. Learn more about Ektron at www.ektron.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

PR Contact: Kim Pegnato Ektron Director of U.S. PR kimberly.pegnato@ektron.com 603-594-0249