eDiets.com(R) Launches Personalized Online Magazine

Market Wire, January, 2005

eDiets.com, Inc. (NASDAQ: DIET), the online destination for diet, fitness and motivation launched eDiets "Watching Your Weight," the Internet's first personalized online magazine for consumers, and a new way for online advertisers to deliver branding campaigns.

eDiets debuts as a weekly magazine with one million wired subscribers delivering professional advice, information and news to people interested in watching their weight. The first issue consists of two of 13 planned topics ranging from Lifestyle to Healthy Heart, to Living with Diabetes. An advertiser's overview can be seen at www.ediets.com/advertisers.

To attract subscribers, eDiets.com personalizes each magazine based on the subscribers' areas of interest. As an example, a subscriber who chooses Living with Diabetes as their primary interest receives the magazine with that topic as the cover followed by all content related to that subject. The 12 other topics follow.

"Our core business of personalized diet plans is off to a record start as online dieting goes mainstream," commented David R. Humble, CEO of eDiets. "10% of our revenue comes from the sale of advertising, and to grow this we changed our strategy, created a pure branding medium, and established a clear point of differentiation between eDiets.com and other sites that sell online advertising."

"eDiets.com originated the successful personalized online diet and we applied the same principle to our new magazine. Internet content is expanding dramatically, and we believe an important differentiator in the future of online publishing will be the ability for consumers to receive content organized according to their interests," added Humble.

To attract advertisers, eDiets.com has eliminated the direct response banner and adopted the proven branding format found in conventional print magazines. Subscribers flip pages horizontally and all content and ads are above the fold. Full page ads are featured, and advertisers can link their ad to any one the 13 different topics. Viewers are no longer inconvenienced by "scrolling" and advertisers do not lose 20% of banners paid for, but never seen when viewers fail to scroll down the page.

"Print magazines provide the advertiser with the space to communicate the total branding message in one place, something the banner will never do," Humble continued. "Our solution to online branding is giving the advertiser the space they need to do what they can do in print, without asking the consumer to click away."

For a limited time, a subscription to eDiets "Watching Your Weight" is free. A preview of the current edition can be viewed at www.ediets.com/magazine.

About eDiets.com

eDiets.com, Inc. (NASDAQ: DIET) the premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 and as of September 30, 2004, over 1.8 million consumers worldwide have become eDiets.com members. Among other honors and awards received, eDiets.com has been named a Forbes spring 2004 "Best of the Web" in the diet and nutrition category, and a PC Magazine "Editors' Choice" in May 2004.

eDiets.com offers more than 20 personalized online programs including the Atkins Nutritional Approach(TM), The Slim-Fast® Optima Diet, Bill Phillip's Eating for Life, Trim Kids®, and more than a dozen proprietary Healthy Living plans for those with special needs, including the "Living With Diabetes" and the eDiets.com "HeartSmart" plans. The revolutionary eDiets.com|Solutions(SM) program gives all dieters, whether dieting on their own or following a formal plan, support to help them succeed, with exclusive access to its wide range of award-winning expert and peer-based online support services, including Online/Anytime Meetings (SM) that provide on-demand expert guidance and inspiration in a streaming video format, among other resources.

Founded in 1996 and headquartered in Deerfield Beach, FL, eDiets.com operates Web sites at www.eDiets.com and www.eFitness.com, and publishes one of the Internet's leading electronic newsletters with an opt-in circulation base of over 13 million subscribers. eDiets.com also owns eDiets Europe Ltd. ("eDiets Europe"), which operates www.eDietsUK.com in Ireland and the United Kingdom, www.eDiets.de in Germany, and www.eDiets.com.es in Spain. eDiets Europe has also entered into an exclusive licensing agreement with Tesco.com, the world's largest online grocer and a wholly owned subsidiary of Tesco plc (LSE: TSCO), to use eDiets.com's personalized diet technology in the U.K. and Rep. of Ireland.

Safe Harbor Statement

Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that the Company will not be able to obtain sufficient outside financing, when and if required, on acceptable terms, changes in general economic and business conditions, changes in product acceptance by consumers, a decline in the effectiveness of sales and marketing efforts, loss of market share and pressure on prices resulting from competition, volatility in the advertising markets targeted by the Company, the termination of contractual relationships with the Company's brand partners which license certain brand components and other proprietary information to the Company in the creation and branding of the Company's subscription programs, and the outcome of litigation pending against the Company. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to the Company's Annual Report on Form 10-KSB for the year ended December 31, 2003, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. The Company does not undertake any obligation to publicly update any forward-looking statements.